Avaline, the transparent wine brand launched by Cameron Diaz and Katherine Power, recently introduced the Avaline White and Rosé in 250ml cans at retailers nationwide and on the brand’s website. The perfectly-portioned cans are the newest addition to the brand's portfolio and boast the same beloved bottle quality Avaline is renowned for.
"Our new Avaline White and Rosé cans offer a convenient way to enjoy your favorite Avaline wines. Just pop them in your bag and bring them anywhere, whether that’s an afternoon picnic, a gathering in your friend’s backyard or just hanging at home," shares Cameron.
Avaline White and Rosé can 4-packs are $28 via DTC and are available at select retailers across the U.S.
Celebrity-Backed Canned Wines
Avaline White and Rosé are Now Available in 250ml Cans
Trend Themes
1. Canned Wine - The growing trend of canned wine offers opportunities for businesses to provide convenient and portable wine options.
2. Celebrity-backed Products - Partnering with celebrities to promote products can offer businesses increased exposure and brand recognition.
3. Transparent Brands - Creating a transparent brand, like Avaline, can attract consumers who value authenticity and honesty in their purchases.
Industry Implications
1. Wine Industry - The wine industry can explore the potential of canned wine and the market for portable wine options.
2. Celebrity Endorsement Industry - The celebrity endorsement industry can create new partnerships between celebrities and brands to promote products.
3. Brand Management Industry - The brand management industry can work with businesses to create transparent and authentic brands that appeal to modern consumers.