Sophisticated Sparkling Juices

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Healeys' Avalade is a Refreshing Alcohol-Free Alternative

Adults are becoming increasingly interested in alcohol-free alternatives and drinks producer Healeys offers a grown-up take on sparkling juices with Avalade. The high-quality drinks are offered in five natural flavors—Sparkling Cornish Apple, Cornish Elderflower, Cloudy Lemonade, Rose Lemonade and a non-alcoholic Ginger Beer—all of which are sold by the bottle. The simple beverages combine freshly pressed apples and sparkling water, all without added sugar, artificial colors or flavorings.

As a Cornish drinks producer, Healeys combined the Cornish word for "apple" with "ade" to express how its new drinks add extra sparkle to fruit beverages.

The rise of low- and no-alcohol beverages indicates that consumers are looking for beverages that are rich in flavors and textures and share more health benefits than they do undesirable effects.
Trend Themes
1. Alcohol-free Beverages - The trend towards alcohol-free beverages shows an opportunity for companies to produce sophisticated non-alcoholic drinks that have rich flavors and textures.
2. Sparkling Juices - The trend towards sparkling juices shows an opportunity for companies to produce high-quality and refreshing sparkling fruit beverages that can be enjoyed as a non-alcoholic alternative.
3. Natural Flavors - The trend towards natural flavors shows an opportunity for companies to produce beverages that use real fruit and ingredients, and avoid artificial colors and flavorings.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to produce a wider range of non-alcoholic drinks that cater to consumers' demand for both sophisticated and healthy options.
2. Fruit Juice Industry - The fruit juice industry can innovate by exploring different ways to incorporate natural, real fruit ingredients into their products and creating premium, high-quality fruit juice beverages.
3. Health Food Industry - The health food industry can benefit from producing beverages that have health benefits and provide consumers with a refreshing and non-alcoholic alternative to traditional soft drinks.

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