Gelato and sorbet is often associated with being the high-end option when it comes to frozen treats, but the Ciao Bella Artisan Gelatos and Sorbettos aims to ensure it doesn't come across that way with its new packaging design.
Featuring labeling that's inviting and approachable, the Ciao Bella containers are larger than the existing packaging yet are set to be available at the same price point.
Gelato is often enjoyed at a cafe where patrons interact with a friendly attendant to try different flavors to find their favorite. Rather than take the high-end branding approach of other prepackaged gelato brands, the Ciao Bella Artisan Gelatos and Sorbettos are positioned to be inviting, friendly and have a high value for shoppers to enjoy.
Friendly Frozen Treat Packaging
The Ciao Bella Artisan Gelatos and Sorbettos Branding is Inviting
Trend Themes
1. Approachable Packaging Design - The trend of inviting and approachable packaging design creates opportunities for brands to attract consumers with a friendly and inclusive image.
2. Upsized Packaging at Same Price Point - The trend of offering larger packaging at the same price point presents disruptive innovation opportunities for brands to provide added value and increase customer satisfaction.
3. Café Experience in Prepackaged Frozen Treats - The trend of recreating the café experience in prepackaged frozen treats allows brands to differentiate themselves by providing a friendly, interactive and personalized encounter for customers.
Industry Implications
1. Frozen Dessert Packaging - The frozen dessert packaging industry can benefit from adopting inviting and approachable design strategies to capture consumer attention and enhance the overall brand experience.
2. Food Packaging - The food packaging industry has the opportunity to explore upsized packaging options at the same price point to offer consumers greater value and optimize product appeal.
3. Café Retail - In the café retail industry, there are disruptive innovation opportunities to develop prepackaged frozen treats that provide a café-like experience with friendly interactions and a variety of flavor choices.