Arooga's, the Pennsylvania-born casual dining establishment, has partnered with the 'Feel Your Boobies Foundation' to donate money to breast cancer research. The campaign involves a flat donation for every pint of cider sold, and a percentage donation for some of the restaurant's popular appetizer items.
Arooga's cider partner, Angry Orchard, is collaborating with the restaurant for the charity campaign. For every Angry Orchard pint sold, the companies will donate one dollar to Feel Your Boobies. Then, Arooga's will donate 10 percent of each of "pink chip" items, viz. their nacho dishes, to the foundation as well.
The Feel Your Boobies Foundation is a non-profit breast cancer organization. It is dedicated to encouraging young women to take a proactive role in their breast health -- hence the slightly bawdy name that appeals to a younger demographic.
Cancer-Fighting Restaurant Campaigns
Arooga's is Donating to the 'Feel Your Boobies Foundation'
Trend Themes
1. Cause Marketing - Opportunity for businesses to collaborate with non-profit organizations and donate a portion of sales to a cause, creating social impact and promoting brand loyalty.
2. Health Conscious Dining - Growing consumer demand for healthier food options, creating opportunities for restaurants to offer nutritious menu items and attract health-conscious customers.
3. Youth-focused Awareness Campaigns - Trend of targeting young demographics with edgy or attention-grabbing campaigns to raise awareness about important health issues like breast cancer.
Industry Implications
1. Restaurant - Opportunity for restaurants to partner with non-profit organizations and implement cause marketing campaigns to support worthy causes, differentiate their brand, and attract socially conscious customers.
2. Alcoholic Beverages - Opportunity for alcohol beverage companies to collaborate with restaurants in cause marketing campaigns, leveraging their products to raise funds for charity and enhance their brand image.
3. Healthcare/non-profit - Opportunity for healthcare organizations and non-profits to collaborate with restaurants in raising awareness and funds for important health issues, targeting specific demographic groups.