The New Fashion Targets Breast Cancer Shoot Features Top Models
Katherine Pendrill — April 13, 2016 — Fashion
References: fashiontargetsbreastcancer.org.uk & refinery29
20 years ago, supermodels Kate Moss and Naomi Campbell teamed up to star in Fashion Targets Breast Cancer's UK launch. Now the famous models are joining forces again for the organization's 20th anniversary.
In the new editorial for Fashion Targets Breast Cancer, Moss and Campbell model a series of specialty T-shirts sold in UK chains such as Marks & Spencer, Topshop and River Island. Over the course of the next six weeks, about 30 percent of the price of each shirt will be donated to the UKs biggest breast cancer charity 'Breast Cancer Now.' The organization's goal is to raise enough funds to ensure that by 2050 women are no longer dying from breast cancer.
The new campaign uses Moss and Campbell's famous faces to help draw attention to a serious issue that continues to affect women in the UK and around the world.
In the new editorial for Fashion Targets Breast Cancer, Moss and Campbell model a series of specialty T-shirts sold in UK chains such as Marks & Spencer, Topshop and River Island. Over the course of the next six weeks, about 30 percent of the price of each shirt will be donated to the UKs biggest breast cancer charity 'Breast Cancer Now.' The organization's goal is to raise enough funds to ensure that by 2050 women are no longer dying from breast cancer.
The new campaign uses Moss and Campbell's famous faces to help draw attention to a serious issue that continues to affect women in the UK and around the world.
Trend Themes
1. Breast Cancer Awareness in Fashion - Fashion industry is implementing campaigns and editorial shoots to raise awareness and support for breast cancer research.
2. Charitable Collaboration in Fashion - Fashion brands often collaborate with charities and non-profits to raise funds and awareness for various causes and issues.
3. Celebrity Endorsements for Charitable Causes - Famous celebrities often use their platforms and influence to draw attention and support for various charitable causes and issues.
Industry Implications
1. Fashion Industry - Fashion brands and designers can use their influence and reach to raise awareness and support for charitable causes, such as breast cancer research.
2. Charity and Non-profit Sector - Charities and non-profits can partner with fashion brands and celebrities to create campaigns that raise funds and awareness for various causes.
3. Celebrity and Influencer Marketing Industry - The use of celebrity endorsements for charitable causes is becoming increasingly popular and effective, creating opportunities for marketers to partner with charities and brands.
6.1
Score
Popularity
Activity
Freshness
