Arizona Iced Tea is known for its low-cost thirst quenchers and the brand is now introducing a new Arizona sparkling water product line that taps into the current popularity of seltzers. The newly introduced Santa Fé beverages are offered in varieties like Arnold Palmer, Orange Mango and Pink Grapefruit, which are made with simple ingredients like botanical extracts, real fruit juice or in the case of Raspberry Lime, real berry puree for natural sweetness.
While Arizona Iced Tea comes in at about 34 grams of sugar per bottle, the new sparkling water options boast just one gram of sugar per can—if at all—which makes them a much healthier choice to reach for.
Fruit-Enhanced Sparkling Water
Santa Fé is a Refreshing, Low-Sugar Line of Arizona Sparkling Water
Trend Themes
1. Low-sugar Sparkling Water - Opportunity for disruptive innovation in the beverage industry to cater to health-conscious consumers seeking low-sugar alternatives to traditional carbonated drinks.
2. Botanical Extracts - Disruptive innovation opportunity in the food and beverage industry to incorporate botanical extracts as natural flavor enhancers in various products.
3. Fruit-infused Seltzers - Opportunity for innovation in the sparkling water market by creating fruit-infused seltzers that provide refreshing flavors without the added sugar.
Industry Implications
1. Beverage - The beverage industry can tap into the growing demand for healthier alternatives to traditional carbonated drinks by developing low-sugar sparkling water options.
2. Food - The food industry can explore the use of botanical extracts as a natural and healthier alternative to artificial flavors in a wide range of food products.
3. Sparkling Water - The sparkling water industry has room for disruption by introducing fruit-infused seltzers that offer a refreshing and flavorful experience without the extra sugar.