Mayonnaise is known to be unhealthy, as it is high in fat and calories, but these perceptions are being reshaped with the introduction of healthier sandwich spreads powered by plant-based ingredients—including the all-new Aquafaba Mayo from Rubies in the Rubble.
As its name suggests, this vegan and 100% natural mayonnaise product is made with aquafaba, or chickpea brine, which serves as a perfect substitute for eggs. Although aquafaba is ordinarily discarded after the process of cooking legumes, it is a liquid that is incredibly rich in protein.
Along with aquafaba, Rubies in the Rubble includes rapeseed oil, white wine vinegar, lemon juice concentrate, dijon mustard and potato starch in its Aquafaba Mayo. The brand also produces a Chipotle Mayo flavor that is also made with protein-packed aquafaba.
Protein-Rich Vegan Mayonnaise
Rubies in the Rubble's Vegan Aquafaba Mayo is Made Without Egg
Trend Themes
1. Healthier Plant-based Spreads - Introducing healthier sandwich spreads powered by plant-based ingredients such as aquafaba provides an opportunity to disrupt the mayonnaise industry and meet consumer demand for healthier alternatives.
2. Aquafaba Substitution - Aquafaba, or chickpea brine, provides a perfect substitute for eggs in mayonnaise production, presenting an opportunity to disrupt egg-based industries.
3. Protein-rich Products - Using protein-rich aquafaba as a key ingredient in mayonnaise production can disrupt the market by appealing to consumers seeking protein-rich products.
Industry Implications
1. Mayonnaise - The introduction of Rubies in the Rubble's aquafaba-based mayonnaise creates an opportunity to disrupt the traditional mayonnaise industry by offering a healthier, plant-based alternative.
2. Egg Production - The use of aquafaba as a substitute for eggs in mayonnaise production presents an opportunity to disrupt the egg production industry.
3. Healthy Food Products - The trend towards healthier eating and plant-based ingredients creates an opportunity to disrupt the food industry by offering more protein-rich and plant-based alternatives to traditional products.