Après Hours, founded by Nicole Craven and Alexis Smith, has launched its new line of ready-to-drink canned espresso martinis that are made to suit gluten-free, dairy-free lifestyles. The brand was pioneered by the two founder’s passion for offering ready-to-drink, more convenient espresso martini options, and has goals to fill a gap in the market for a beverage of this kind.
Après Hours is available in three gluten-free and dairy-free flavors including ‘Salted Caramel,’ ‘Classic,’ and ‘Vanilla.’ The beverage is infused with Colombian caffeine, comes neatly packaged in a 12-ounce can, and is measured at 10% alc/vol.
"We’ve always preferred our espresso martinis with tequila instead of vodka, which is where we got the idea to use agave-wine as our base," says co-founder Nicole Craven. "It gives the entire cocktail a smoother, rounder flavor and allows us to be sold in grocery stores as well as liquor stores."
RTD Espresso Martinis
Après Hours Launches its First RTD Canned Espresso Martinis
Trend Themes
1. RTD Espresso Martinis - The ready-to-drink canned espresso martini trend can disrupt the traditional alcohol and beverage industry by catering to the convenience and health-conscious needs of consumers.
2. Gluten-free and Dairy-free Beverages - The trend of offering gluten-free and dairy-free options in the beverage industry can increase sales and cater to consumers’ dietary restrictions.
3. Alternative Bases for Cocktail Mixes - The trend of using alternative bases for cocktail mixes, such as agave-wine for espresso martinis, can create new flavors and disrupt traditional cocktail recipes.
Industry Implications
1. Alcohol - The ready-to-drink canned espresso martini trend can disrupt the traditional alcohol industry by providing a more convenient and accessible way to consume cocktails.
2. Beverage - The trend of offering gluten-free and dairy-free options in the beverage industry can increase sales and cater to consumers’ dietary restrictions.
3. Food Retail - The trend of using alternative bases for cocktail mixes, such as agave-wine for espresso martinis, can create new flavors that could be sold in grocery stores, creating an opportunity for the food retail industry.