At the start of this year, Weetabix fans across the UK helped to create the Any-Which-Way-A-Bix recipe book to share the many ways they enjoy eating Weetabix. As part of the recipe book, fans created recipes to inspire 24 tasty ways to enjoy Weetabix throughout the day. Now, the breakfast cereal brand is teaming up with Deliveroo to share the inspiring Any-Which-Way-A-Bix creations directly with consumers.
While people may only know Weetabix for breakfast, the eye-opening campaign has the potential to get people thinking more creatively. Five selected recipes are being made available for delivery, and pop-up kitchens will be assembling the meals in recyclable boxes with pre-measured ingredients to maximize convenience and cut down on waste.
Inspiring Cereal Deliveries
Deliveroo is Sharing Any-Which-Way-A-Bix with Consumers
Trend Themes
1. Meal Kit Delivery - The rise in recipe book or menu-inspired food delivery services presents an opportunity to explore meal kit delivery as a disruptive innovation.
2. E-commerce - Partnering with food delivery platforms presents an opportunity to maximize the reach of e-commerce for food brands.
3. Sustainable Packaging - Developing more sustainable packaging options for food delivery services presents an opportunity for disruptive innovation in the food delivery industry.
Industry Implications
1. Food Delivery Services - Creating menu-inspired food delivery services presents an opportunity for food delivery companies to capitalize on the growing demand for convenient food options.
2. Food Manufacturing - Partnering with food delivery platforms presents an opportunity for manufacturers to reach a wider audience for their products.
3. Packaging and Printing - Developing more sustainable packaging options for food delivery services presents an opportunity for companies in this industry to innovate and meet growing demand for eco-friendly packaging.