'Airtime' has just been relaunched on iOS and Android as an app. The video-chatting app has been updated to make it more competitive in the saturated market of messaging platforms. Airtime has been integrated with various other social platforms like YouTube and Spotify so that Airtime users can drop in text, videos, music and photos into group chats.
The updated app lets users create a room and invite up to five other users. Group members can also send a signal to a group message to notify them of something new. Airtime blends video chatting and livestreaming, since only six members can video chat or post in the group, but up to 250 people can monitor a "room." Airtime is all about creating "a shared experience" for users. Its integration of other platforms definitely sets it apart from other video chatting and messaging apps.
Integrated Social Media Apps
The 'Airtime' App Integrates Different Social Media Interfaces
Trend Themes
1. Social Media Integration - The trend of integrating various social media platforms into one app provides an opportunity for disruptive innovation in the messaging and video chat market.
2. Shared Experience - The trend of creating a shared experience through group chats and livestreaming opens up opportunities for disruptive innovation in the social media and messaging industry.
3. Multi-platform Functionality - The trend of integrating multiple platforms like YouTube and Spotify into one app offers opportunities for disruptive innovation in the messaging and entertainment industry.
Industry Implications
1. Messaging Platforms - The messaging platform industry can explore disruptive innovation by integrating various social media platforms into their apps, enhancing the user experience.
2. Video Chat Apps - The video chat app industry has the opportunity to disrupt the market by incorporating livestreaming and multi-platform functionality to create a unique shared experience for users.
3. Entertainment Apps - The entertainment app industry can explore disruptive innovation by integrating multiple platforms and functionalities, such as video chatting and music streaming, to enhance user engagement.