Absolut Vodka is now introducing Absolut Juice as "the ripest, juiciest new spirit of the summer," as it combines the brand's vodka with real 5% juice from in-season fruits. These concoctions are being released in Apple and Strawberry flavors that are low in calories and free from artificial flavors.
The refreshing, fruity and versatile new products have the potential to be enjoyed in many ways, such as combining them with club soda or sparkling wine for an effervescent sipper, or even other fruit juices. While rosé is the summer drink of choice for many, Absolut Juice & Club Soda boasts 20% fewer calories than a glass of rosé.
To introduce its newest offering to consumers, Absolut is partnering with Lizz, who recently launched a single by the name of 'Juice.'
Fruit Juice-Infused Vodkas
Absolut Juice Combines Absolut Vodka with Fresh, Seasonal Fruits
Trend Themes
1. Fruit-infused Alcoholic Beverages - Opportunity for other alcohol brands to create their own versions of fruit-infused spirits, catering to health-conscious consumers seeking refreshing, low-calorie options.
2. Collaborations with Influencers - Potential for brands to team up with popular influencers in the music or entertainment industry to create unique product campaigns and increase brand visibility.
3. Health-conscious Cocktails - Possibility for mixologists and bartenders to develop innovative cocktail recipes using fruit juice-infused spirits, appealing to consumers looking for healthier drinking options.
Industry Implications
1. Alcoholic Beverages - For established and emerging alcohol companies to explore flavor innovation by incorporating fruit juices into their products, capturing the interest of health-conscious consumers.
2. Music and Entertainment - Opportunity for artists and influencers in the music industry to collaborate with beverage brands, creating unique marketing initiatives and reaching a broader audience.
3. Cocktail and Mixology - Possibility for mixologists and bartenders to experiment with fruit-infused spirits, crafting new and healthier cocktails that cater to the growing demand for innovative and nutritious drinks.