'Mighty Jaxx,' the culture company and official collectible partner for Formula 1 racing, has announced a new collection of racer collectibles in celebration of the 2022 Miami Grand Prix. The collectibles are 8"-tall vinyl figurines with unique geometric shaping designed by 'YARMS,' a renowned creative design studio.
The figurines honor several high-profile racers such as Lewis Hamilton, Max Verstappen, and Zhou Guanyu. Each racer figure shows the athlete adorned in their official race suits holding a removable team emblem for future-proofing. On top of the 8" physical collectibles, owners of the figurines will be able to authenticate their collectibles digitally on the 'AllStars Xtended Xperience' web service, where they will gain access to gamified offerings, digital showcases, and various customizations.
The collectibles are available for purchase as of April 22nd at a price of $159 USD for a single racer and $318 USD for a team bundle.
Collectible Racer Figurines
Mighty Jaxx Launched Collectibles for the 2022 F1 Miami Grand Prix
Trend Themes
1. Digital Authentication Collectibles - Opportunity for companies to create unique digital experiences for collectible owners to further the value of the item.
2. Geometric Shaped Collectibles - A chance for companies to incorporate more unique designs into their collectible lines.
3. Gamified Collectibles - An opportunity to create more interactive and engaging experiences for collectors through gamification.
Industry Implications
1. Sports Memorabilia - There is an opportunity for sports memorabilia companies to expand their product lines with unique collectibles and digital experiences.
2. Gaming Industry - Collectibles can be used to create immersive experiences in games such as racing simulators.
3. Fan Merchandising - Fan merchandising companies can tap into the collectible market by creating unique and exclusive products for their customers.