In an effort to appeal to millennials looking for a more premium craft soda experience, Pepsi has introduced its new 1893 Cola. With slick new packaging and a retro-inspired flavor, the new sodas provide a different way for fans to experience Pepsi.
The 1893 Cola line consists of two new flavors: 1893 Original Cola and 1893 Ginger Cola. The name of the products refers to the year that Pepsi was founded, back when it was known as 'Brad's Drink.' In addition to the vintage branding, the recipe for the premium sodas also pays tribute to the brand's legacy. Like the original Pepsi formula, the new drink features kola nuts, as well as sparkling water and certified fair trade sugar.
By combining elements of tradition with a modern look, the new line is likely to appeal to millennials looking for a more unique soft drink experience.
Millennial-Targeted Soda Lines
The 1893 Cola Line Celebrates Pepsi's History
Trend Themes
1. Craft Soda Revival - The introduction of the 1893 Cola line taps into the trend of millennials seeking a more premium and artisanal soft drink experience.
2. Heritage Branding - Pepsi's use of vintage branding and a retro-inspired flavor showcases the trend of leveraging nostalgia to resonate with millennial consumers.
3. Sustainable Sourcing - The inclusion of certified fair trade sugar in the 1893 Cola line demonstrates the trend of millennials prioritizing ethical and sustainable ingredients in their beverage choices.
Industry Implications
1. Beverage Industry - The introduction of the 1893 Cola line presents an opportunity for beverage companies to tap into the growing demand for premium craft sodas among millennial consumers.
2. Packaging Industry - The sleek and retro packaging design of the 1893 Cola line highlights the need for packaging companies to cater to the preferences of millennials who value aesthetic appeal.
3. Sustainable Agriculture Industry - The use of certified fair trade sugar in the 1893 Cola line suggests potential opportunities for sustainable agriculture companies to collaborate with beverage brands and meet the demand for ethically sourced ingredients.