100 Coconuts newly launched a pair of pure coconut water products that are enhanced with natural fruit juice. The Pineapple and Mango varieties both boast 90% coconut water and 10% all-natural fruit juice. Like the brand's previous releases, these new canned refreshments feature coconut water sourced from handpicked coconuts in Vietnam.
These hydrating beverages are naturally sweet, plus they share the benefits of nutrients, electrolytes and potassium. Ingredient-conscious consumers desire hydrating beverages like these ones that prioritize natural, clean ingredients, providing them with a refreshing and nourishing experience without compromise. For this reason, many consumers are reaching for minimal-ingredient drinks like these as alternatives to sports beverages that may contain artificial flavors, colors and high levels of added sugars. These clean, multi-benefit beverages align with consumers in pursuit of healthier and more natural hydration choices.
Fruity Coconut Waters
100 Coconuts' Flavors are 90% Coconut Water & 10% Natural Fruit Juice
Trend Themes
1. Enhanced Coconut Waters - The trend of enhancing coconut water with natural fruit juice creates a unique and flavorful beverage option for health-conscious consumers.
2. Minimal-ingredient Drinks - Consumers are opting for beverages with simple ingredient lists, like coconut water with natural fruit juice, as a healthier alternative to those with artificial additives.
3. Clean Hydration Choices - The demand for clean and natural hydration options drives the popularity of coconut waters with high coconut content and minimal additives.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of enhanced coconut waters by developing innovative flavors and formulations.
2. Health Food Industry - The health food industry can benefit from the demand for minimal-ingredient drinks by offering more options with clean and natural ingredients.
3. Wellness Industry - The wellness industry can tap into the trend of clean hydration choices by promoting coconut waters with high nutritional value and minimal processing.