High fashion is often about creating a fantasy and this list of supermarket editorials does just that. These magazine exclusives and ad campaigns aim to transform mundane tasks like shopping for food into a more intriguing and glamorous ritual.
In addition to being used as a backdrop to countless editorials, supermarkets have also served as a runway inspirations for designers like Jeremy Scott, Karl Lagerfeld and countless others. While Scott is known for his vibrant snack packaging apparel, Lagerfeld's recent Fall 2014 show for Chanel had models walking through a make-shift supermarket stage.
Whether looking at the graphic nature of its food-packed shelves or injecting excitement into an otherwise uneventful activity, these supermarket editorials all have one thing in common and that is their captivating imagery.
17 Supermarket Editorial Examples
15
Sultry Shopping Lookbooks
The Stefan Giftthaler Photography Series is Heavily Retro
14
Vibrant Supermarket Editorials
The Harper's Bazaar June Issue Mixes Funky Fashion and Food
13
Silly Supermarket Captures
17-Year-Old Charlotte Abramow's Photography Shows Her Love of Life
12
Grocery Store Pictorials
Terry Richardson 'Sisley' 2010/2011 Fall/Winter Collection Breaks Rules
11
Racy Superstore Editorials
Model Angie Shows Off Her Goodies in 'One Day with Me'
10
Ethereal Ethnic Fashions
The Jose Ferreira Chinatown Shoot Fuses Couture and Culture
9
Rebellious Road Trip Photography
Daisy Ward Sneaks Candy at a Convenience Store During a Pit Stop
8
Harlot Homage Shoots
The Nicole Trunfio LoveCat #2 Editorial is 'Pretty Woman'-Inspired
7
Glam Grocery Editorials
The Constance Jablonski Vogue Mexico Shoot is Refreshingly Elegant
6
Fashionable Supermarket Captures
Elsa Brightling Takes Style to the Grocery Store
5
Ken Doll Editorials
The Snap! Magazine Summer 2012 Issue Captures the Life of the Mattel Toy
4
City-Inhabiting Gorilla Editorials
Model Justina G Goes Into the Wild in Stylist Magazine Shoot
3
Eccentric Supermarket Editorials
Vogue Japan's My Market Day Story is Styled by Anna Dello Russo
2
Vivid Supermarket Editorials
The Alone Time Fashion Story by Joseph Devitt Tremblay is Edgy
1
Neon Grocery Fashion
Coco Rocha Stands out Among Mortals in Liz Claiborne Ads
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Luxe Supermarket Minimal Fashion
Erewhon Supermarket and Merci Join on a Special Capsule
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Record-Breaking Autonomous Supermarkets
Sensei Debuted a Groundbreaking Supermarket at NRF 2025
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Restaurant-Inspired Grocer Food Ranges
LEON Grocery is Launching Two New Product Ranges
Private Label eCommerce Groceries
The Amazon Saver Range Offers Competitive Price Points
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Citrus-Themed Grocer Products
Albertsons Lemon-Inspired Products are Here for Springtime
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Refned Retail Boutiques
242 Mulberry in Soho Offers an An Eclectic Mix of Products
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Smart Grocery Shopping Support
SmartChef Converts Grocery Lists Into Actionable Data
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Hybrid Shopping Ventures
Smartseller Unveiled an Integrated Concept at Nuremberg Airport
Community-Oriented Cookbook Stores
Foodies Cookbook Shop Acts as a Culinary Hub in Stratford
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Online Grocer Meal Planners
The ALDI Meal Planner Hub Offers Ample Inspiration for Recipes
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Retailer-Opened Food Markets
The MUJI Food Market Opens its Doors in Chelsea Market in NYC
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Diverse Shopping Platforms
VARSHOPS Discovers Quality Products Across Multiple Categories Securely
Supermarket-Themed Roller Rooms
Asda's Rollback Roller Disco Shared Affordable Staples
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Functional Mushroom Product Expansions
Love Mushrooms Produce Organic Mushroom Wellness Products
Warm Ambiance Luggage Stores
Tabitha Organ was Tapped to Design the Carl Friedrik Store
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Various Textural Homeware Boutiques
Studio Shoo Designs a Retail Space for Estil.io in Armenia
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
International Cuisine Grocery Ranges
The Co-op 2024 Summer Range Features Fare from Everywhere
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Valentine’s Day-Inspired Olive Lines
Supermarket Italy Curates Sanniti Olives for Valentine’s Day-
Vibrant German Food Courts
Studio Aisslinger Designed the Le Big TamTam Food Court
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo