The Snap! Magazine Summer 2012 Issue Captures the Life of the Mattel Toy
Romina S. Cortellucci — June 5, 2012 — Fashion
References: snapme & fuckingyoung.es
The SNAP! Magazine Summer 2012 Issue creates a life-sized Ken. In this issue the Canadian art, fashion and culture magazine SNAP! focuses on all things blonde. And nothing says blonde more than the male Mattel doll Ken.
This editorial transforms model Felix Lalonde into Ken. Shot by photographer Shayne Laverdière, the viewer is taken through Ken's everyday from banal tasks to working out -- a lot.
No matter what activity Ken is up to, the clean-cut gent looks great. Preppily outfitted by stylist Patrick Vimbor, even while grocery shopping Ken looks polished. The clothing does have a retro vibe with the traditionalist Ken styled in monochromatic outfit schemes.
The editorial opens up Ken's life, yet only leaves one question for the viewer, where is Barbie?
This editorial transforms model Felix Lalonde into Ken. Shot by photographer Shayne Laverdière, the viewer is taken through Ken's everyday from banal tasks to working out -- a lot.
No matter what activity Ken is up to, the clean-cut gent looks great. Preppily outfitted by stylist Patrick Vimbor, even while grocery shopping Ken looks polished. The clothing does have a retro vibe with the traditionalist Ken styled in monochromatic outfit schemes.
The editorial opens up Ken's life, yet only leaves one question for the viewer, where is Barbie?
Trend Themes
1. Life-sized Doll Editorials - Opportunity for brands to create life-sized doll editorials to generate nostalgia and captivate audiences.
2. Retro-inspired Fashion Shoots - Fashion industry can leverage retro-inspired fashion shoots to showcase classic styles with a modern twist.
3. Visual Storytelling Through Editorials - Increasing demand for visually captivating editorials provides opportunities for photographers and stylists to tell engaging stories.
Industry Implications
1. Fashion - Fashion industry can explore the potential of doll-inspired styles and embrace retro fashion trends.
2. Photography - Photographers can experiment with creative concepts like life-sized doll editorials to showcase their artistic abilities.
3. Publishing - Magazines and publications can capitalize on the popularity of visually storytelling editorials to attract and engage readers.
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