Michael Phelps, the American swimmer and most decorated Olympian of all time, may be in the news for an unsavory reason, but that isn't to say people should stop celebrating his achievements. After all, Michael Phelps still holds one of the most impressive world records to date. This has garnered him quite the avid fan base, which has also led to endorsement deals, magazine covers and more.
Whether that means representing Corn Flakes or Mazda, and appearing on the covers of Sports Illustrated, ESPN and even GQ, Michael Phelps has taken his fame in stride. It is hard being in the public eye as he is, so it is only natural that slip-ups like his recent DUI would land him in the doghouse in more than one way. It is, however, important to focus on the positive.
30 Tributes to Michael Phelps
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Record TV Premieres
Sarah Palin & Michael Phelps Boost SNL Ratings
28
Celebratory Commercials
Visa Congratulates Michael Phelps in Beijing 2008 Olympics
27
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
26
Olympic Cover Spoofs
Michael Phelps in Haute Couture
25
Objectified Male Parodies
Michael Phelps as Dr. McSwimmy Pre Emmy Awards
24
Historic Olympic Records
Michael Phelps Wins 8 Gold Medals in Beijing
23
Real Olympic Gold
Michael Phelps Jumps to #1 on Endorsement List
22
Digital Tattoo Covers
Michael Phelps in ESPN Magazine
21
Phelps Hysteria
Top 8 Michael Phelps Articles
20
Marijuana Monologues
'Saturday Night Live' Sketches Parody Michael Phelps' Pot-Smoking Debacle
19
Celebrated Athletes
Michael Phelps Named Sportsman of the Year by SI
18
Reviving Olympic Sports
NBC Stalks Michael Phelps With New Championships Coverage
17
Olympian Swimsuits for Public Sale
Speedo LZR Swim Suit Available for Pre-Order
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Olympic Athlete Book Deals
Michael Phelps Shares History
15
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
14
Olympic Athlete Singalongs
The USA Olympic Swimming Team Call Me Maybe Cover is Hilarious
13
Olympic Athlete Couture Campaigns
Michael Phelps for Louis Vuitton is an Unlikely Combination
12
Athlete Comedians
Michael Phelps to Host SNL
11
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
10
Olympic Swimmer Rivalry Parodies
The 'Call Me Lochte' Video Pits Phelps Against Lochte
9
Olympic Cereal Mascots
Michael Phelps Endorses Kellogg's Frosted Flakes
8
Hail Mary Endorsement Deals
Mazda Makes Michael Phelps Highest-Paid Sponsor in Chinese History
7
Unbelievable Athletic Achievement Charts
The ‘Awe-Inspiring Olympic Records’ Infograph
6
Olympians as Funny Admen
Michael Phelps' Rosetta Stone Ad
5
Doped-Up Athletes
Sumo Wrestlers Follow Michael Phelps' Trail of Marijuana Smoke
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Fake Taunting
Milorad Cavic Loses it, Michael Phelps Taunts (HILARIOUS)
3
Measured Sport Commentary Charts
The 'Social Olympics Buzz' Infographic Examines Twitter Usage
2
Virtual Olympian Legacies
Google London 2012 Search Results of Americans are Mostly Positive
1
Famous Fierce Athlete Ads
The Under Armour ‘Protect This House. I Will. Training' Commercial
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High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Track-Inspired Performance Capsules
PUMA x Formula 1 Present the 'Drive to Survive Collection'
Catchy Foam Creamer Ads
The Coffee Mate Big Game Ad Stars Shania Twain as the Voice of Foam Diva
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Football Legend Drinkware Collections
The New Messi x Stanley 1913 Collection Has Just Dropped
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Olympics-Inspired Bourbon Cocktails
Taffer’s Browned Butter Bourbon Embraced Olympic Celebrations
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Athlete-Backed Hydration Drinks
Lionel Messi Has Introduced Más+, a New Hydration Drink in Canada
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Athlete-Approved Energy Drinks
Accelerator Energy Brings Star Power and Flavor in its New Campaign
Special Olympics Donuts
Tim Hortons Has Reintroduced Its Special Olympics Donut
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Big-Game Hospitality Experiences
Marriott Debuts a City-Wide and Unique Super Bowl Experience
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Sustainable Sophisticated Home Collections
Michael Graves Design Creates a Series for Pottery Barn
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Collaborative Olympian Activewear Ranges
The PUMA x 247 Collection is Phoebe GIll-Approved
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Athlete-Endorsed Eyewear Models
Oakley and Jaylen Brown are Partnering to Develop New Eyewear
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Limited-Edition Glass Water Bottles
evian Dropped Fountain of Youth Bottles with Pharrell Williams
Speedboat Racing Sweepstakes
Gopuff x Team Brady Offer an Exclusive Summer Escape to Lake Como
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
High-Performing Hydration Products
Essentia® Water Announces a Partnership with Natalie Achonwa
Soccer Star Hydration Drinks
The Más+ by Messi™ Drink is Lionel Messi-Approved
Luxury Campaign Revivals
Federer and Nadal Return for Louis Vuitton's Core Values Campaign
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Football-Inspired Grilling Campaigns
Kingsford Partners with Retired Football Player Jason Kelce
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Athlete-Approved Deodorant Ranges
Degree Whole Body Deodorant is Being Promoted by JuJu Watkins
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Next-Gen Hydration Beverages
PLEZi Hydration Was Created with NBA Champion Stephen Curry
Modern Athlete-Focused Performance Beverages
SDS Products Has Introduced DRYP Hydration
Icon-Approved Soap Campaigns
Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Exclusive Docuseries-Inspired IPAs
Athletic Brewing and Netflix Debut Three Non-Alcoholic Beers
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
All-Star Athlete Seafood Campaigns
The Red Lobster GLOAT Campaign Stars Blake Griffin
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Celebratory Collaboration Energy Drinks
G.O.A.T. Fuel's Collector’s Cans Celebrate Greatness
Football Athlete-Headed Footwear Campaigns
HEYDUDE and Travis Hunter Launch Unlike Anything
Unlimited $1 Donut Deals
Krispy Kreme will Offer 'Go for the Glaze' Promo During the Olympics
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Celebrity-Headed Luxury Jewelry Campaigns
David Yurman Features Michael B. Jordan in Its Campaign
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Britpop Photography Exhibitions
London's Oasis Photography Exhibition Celebrates the Band's Legacy
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Olympic Athlete Meal Services
CookUnity Partners with Shaun White for Performance-Focused Menu
Singer-Actress Tropical Soda Spots
Becky G Spotlights Mountain Dew Baja in a Superbowl Teaser
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Muscle Recovery Gels
Po Athletic and Andre De Grasse Debut a New Muscle Recovery Gels
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
NBA-Honouring Flight Designs
Air Canada Honours NBA Hall of Famer Vince Carter
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
European Esports Trophy Tours
Mercedes-Benz Will Carry the Official LoL Summoner's Cup Trophy
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Tennis-Honoring Intricate Trophies
Joe Doucet Designs the Tennis Hall of Fame Trophy
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Athlete-Approved Car Wash Campaigns
This Soapy Joe's Car Wash Promotion Stars Joe Musgrove
Honorary Toronto Capsules
OVO Unveils its 'Hometown Heroes Collection'
Baseball Athlete-Inspired Menus
P.F. Chang’s Golden Feast Channels Mookie Betts
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Tennis-Player Vodka Campaigns
Grey Goose and Frances Tiafoe Team Up for the 2024 US Open
Job-Themed Obstacle Courses
Mike's Jobstacle Course Challenges People to Experience "Easy" Work
Joint Technical Athletic Collection
2XU and Distinct Vision are Inspired by the Badwater 135
Joyful Workout Commercials
Les Mills International Debuts an Empowering and Dynamic Campaign
Sports Mom-Focused Footwear Campaigns
Dr. Scholl’s® Debuts the [Un]Official Sponsor of Sports Moms
Commemorative Baseball-Inspired Stamps
The U.S. Postal Service Pays Homage to Hank Aaron
Director-Celebrating Artful Exhibitions
London's Design Museum Hosts the World of Tim Burton
Global Sporting Event Recaps
With Olympic Games Chrome Extension, Fans Can Relive the 2024 Event
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Superfan-Style Eyewear
The Hall of Fame: Dustin's Edition by Pair Eyewear Celebrates Loyalty
Flag Football Athlete Partnerships
Oakley Has Announced Its Partnership with Diana Flores
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection
Metropolitan Racecar Campaigns
DP World Debuts 'Every Second Counts' Film with McLaren Formula 1
Artist-Designed Football Kits
PUMA and Manchester City Unveil the Definitely City Kit
Athlete-Honoring Cereal Boxes
Wheaties is Adding Coco Gauff to its Iconic Orange Box
Alumni-Celebrating Club Initiatives
BGC Canada Introduces Its Inaugural Alumni Hall of Fame