23 Badass BMX Innovations

Extreme sports gets even more extreme with these 21 badass BMX innovations. The bike is designed both for casual riding and racing in motocross style. From beautiful photo montages captured from unique perspectives to BMX-inspired fashion, the BMX is daring, exciting and extreme.

The proliferated use of BMX beyond sports, into fashion and advertising for instance, holds appeal for brands and organizations trying to reach the dangerous and carefree core of clients. Brands like Nike recognize the importance of daring consumers to dream the impossible, like flipping through the air with the sun glinting in the background or getting riders to perform risky stunts for crowds. Explore the multitude of adaptations by both client and companies with these 21 BMX innovations.