Vans x Cult Capsule Collection Shows the Love for Hardcore Bike Riders
Matt Ho — July 9, 2011 — Art & Design
References: cultcrew & sneakerfreaker
Just when you think Vans can't get any better, the brand unleashes the Vans x Cult Capsule Collection.
While the company is well-known for handling skateboard-related products, this time it's gone BMX. The Vans x Cult Capsule Collection features two very exclusive bike handle grips in two colorways featuring a waffle pattern. Of course, how can anything with the former brand be complete without a pair of sneakers? The series sees the release of two new kicks, both of which are low-tops with a black upper, white soles and an orange accent. The tongue of the shoe has the frightening cult logo embedded onto it.
If you're into dark, macabre themes and the world of extreme sports, the Vans x Cult Capsule Collection is definitely for you. Look for these to hit stores on October 1.
While the company is well-known for handling skateboard-related products, this time it's gone BMX. The Vans x Cult Capsule Collection features two very exclusive bike handle grips in two colorways featuring a waffle pattern. Of course, how can anything with the former brand be complete without a pair of sneakers? The series sees the release of two new kicks, both of which are low-tops with a black upper, white soles and an orange accent. The tongue of the shoe has the frightening cult logo embedded onto it.
If you're into dark, macabre themes and the world of extreme sports, the Vans x Cult Capsule Collection is definitely for you. Look for these to hit stores on October 1.
Trend Themes
1. Extreme Sports Collaboration - The Vans x Cult Capsule Collection combines the world of extreme sports with fashion, creating a trend of collaboration between athletic brands and streetwear.
2. Exclusive Bike Accessories - The release of the Vans x Cult Capsule Collection introduces exclusive bike handle grips, showcasing a trend of customization and limited edition accessories for the BMX community.
3. Dark-themed Fashion - The macabre-inspired design elements in the Vans x Cult Capsule Collection highlight a trend of incorporating dark themes into fashion and streetwear, appealing to subculture enthusiasts.
Industry Implications
1. Athletic Footwear - The Vans x Cult collaboration in the Capsule Collection showcases opportunities for athletic footwear brands to collaborate with niche sports communities, expanding their target audience.
2. Action Sports Accessories - The exclusive bike handle grips introduced in the Vans x Cult Capsule Collection indicate opportunities for action sports accessories brands to create limited edition products and cater to specific subcultures.
3. Streetwear Fashion - The dark and macabre design elements in the Vans x Cult Capsule Collection indicate opportunities for streetwear brands to explore alternative themes and tap into the interests of subculture enthusiasts.
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