Red Bull Signature Series to Showcase Jaw-Dropping Action Footage
Katherinev123 — January 29, 2012 — Lifestyle
References: redbull & brandingmagazine
The Red Bull Signature Series is a new program on NBC and NBC Sports Network that provides extreme sports lovers up-close, action-packed and never-before-seen footage of snowboarding, skateboarding, mountain biking and more. To promote this new series, which began airing on Jan. 21, Red Bull teamed up with agency VFX to create this stunning, action-filled commercial.
The commercial is filled with scenes of extreme sports accompanying the message, "There’s a call for those who hear it, a challenge for those who seek it, a signature for those who OWN it."
The program itself will include incredible footage of today's top extreme sports athletes doing their thing. Covering everything from freestyle motorcross to BMX events and Red Bull's top events such as Crashed Ice and Rampage, the Red Bull Signature Series is, as Complex.com puts it, "the Planet Earth of action sports."
The commercial is filled with scenes of extreme sports accompanying the message, "There’s a call for those who hear it, a challenge for those who seek it, a signature for those who OWN it."
The program itself will include incredible footage of today's top extreme sports athletes doing their thing. Covering everything from freestyle motorcross to BMX events and Red Bull's top events such as Crashed Ice and Rampage, the Red Bull Signature Series is, as Complex.com puts it, "the Planet Earth of action sports."
Trend Themes
1. Action Sports Broadcasting - Live-streaming and broadcasting extreme sports events are opportunities for global exposure and deeper audience engagement.
2. Branded Video Content - Collaborating with advertisers to create branded video content is effective in reaching niche audiences through share-worthy content.
3. Virtual Reality Integration - Integrating virtual reality into live coverage of extreme sports events can provide immersive experiences for audiences and create new revenue streams.
Industry Implications
1. Media and Entertainment - The media and entertainment industries can capitalize on opportunities to broadcast and produce content around extreme sports events, appealing to younger audiences.
2. Sports and Fitness - Innovative sports brands and fitness companies can sponsor extreme sports athletes and events, creating new opportunities for branding and marketing campaigns.
3. Technology - The technology industry can capitalize on opportunities to develop virtual reality products and distribution platforms to enhance the viewer experience of extreme sports events.
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