The majority of toys are bought from big box retailers, but we're seeing a shift to the ways of yesteryear with these artisan toys that put a strong focus on moving away from harsh designs and plastic-heavy compositions. While the label artisan toys might conjure notions of homemade or handcrafted, we're seeing more niche toy brands popping up that may or may not boast these characteristics. At the forefront, we're seeing designs that move away from trademarked images to ones that are more rustic and traditional in aesthetic.
Modern parents are more concerned with what children are playing and interacting with today more than ever, which has prompted a shift towards artisan toys that place things like craftsmanship as a top priority.
40 Artisan Toys

40
Handcrafted Modern Slingshots
This Wooden Slingshot Brings High Class Style to the Old School Toy

39
Modular Creature Toys
The Creative Wooden Creature Wooden Toy Kit Makes Real & Imagined Animals

38
Chromatic Rocker Toys
The DIY Rainbow Rocker is a Great Way to Get Little Tots Active
37
Luxurious Glass Chess Sets
This Glass Chess Set Epitomizes Luxury with Handcrafted Design
36
Great Ape Wooden Toys
The Hanno the Gorilla Toy is Expertly Crafted
35
Eerily Charming Recycled Dolls
These Handmade Dolls are Both Curious-Looking and Cute
34
Customizable Plush Toys
The Mixed Animals by Huzi is Made Up of Interchangeable Parts
33
Tree Bark Teddies
The Giving Bear is a Sustainable Stuffed Animal That Sweetly Invites a Squeeze
32
Cartoon-Inspired Charity Dolls
The Lanvin Christmas Doll Collection is for a Good Cause
31
Porky Wooden Penny Savers
The Twiggy Piggy Bank is Expertly Crafted from Timber and Leather
30
Blue Collar Chess Sets
The Tool Chess is Rugged Yet Gorgeous
29
Fruit-Shaped Doll Houses
These Apple and Pear House Designs from Rock and Pebble are Imaginative
28
Personalized Matryoshka Novelties
This Nesting Doll Puzzle by Manzanitakids is Culturally Modern
27
Homemade Building Block Machines
The Akayuki Ball Contraption is a Technical Toy Triumph
26
Cute Crocheted Cartoon Characters
These Adorable Crocheted Dolls Feature Your Favourite Characters
25
Timber Toy Bricks
The Mokurokku Wooden LEGO Set Puts Natural Materials Back into Your Hands
24
Wooden Toy Homes
The 'Wedge House' and the 'Circle House' by Modern Playhouse
23
Hand-Made Undead Dolls
These Zombie Dolls Come with Removable Guts
22
Organic Handmade Rattles
'Noli Noli' Uses Beeswax and Shea Butter for Natural Fun
21
Typographic Spinning Toys
Sugar For All Created These Toy Dreidels Adorned with Type
20
Timber Pop Culture Toys
The Amanda Visell Wooden Idols are Crafty Versions of Childhood Characters
19
Antlered Animal Assemblages
Artist David Budzik Creates One of a Kind Animal Wood Toys
18
Automatic Rubber Band Weapons
Destroy the Competition with the Rubber Band Machine Gun
17
Emotion-Teaching Playthings
Plan Toys' Build-A-Robot Targets Children with Autism
16
Adorable Faux Taxidermy
Etsy's Gills Pop Art Emporium Creates Stuffed Animal Wall Decor
15
Creepy Children's Cuddlers (UPDATE)
The ‘WHAM BLAM BLAMO' Line of Toys is Endear
14
Plant-Based Baby Teethers
These Baby Teether Designs Are Made from All Natural Starches
13
Organic Baby Toys
This Tool Play Set is Fun and Safe for Your Young Ones
12
Stackable Wooden Toys
The Organic Nimble Nester Stacking Arches are Satin Smooth
11
Notched Block Toys
The Totems Series One by Dino Sanchez is Made for All Ages
10
Petri Dish-Inspired Jigsaws
The Radial Puzzle is Inspired by Organic Crystal Growth Patterns
9
Chic Contemporary Doll Houses
Dolls Villa Pimps Out Toy Homes
8
Building Block Love Rockets
The Valentine LEGO Heart Spaceship is Romantically Themed
7
Denim Sports Equipment
Loomstate Denim Soccer Balls are Kid-Sized and Earth-Friendly
6
Handmade Plush Mobiles
KLT Works Creates Eco-Friendly Artistic Nursery Decor
5
Custom Plush Toys
These Customized Dolls are Made From your Little One's Artwork
4
Historical Pillow Dolls
Get Your Kids to Play with History with These Stuffy Historical Figures
3
Reclaimed Wool Plushies
These 'Cate & Levi' Stuffed Animals are One-Of-A-Kind
2
Hi-Tech Block Toys
TinkerBots Are the Next Generation of Building Block Toys
1
Curious Upcycled Characters
The Amy Arnold 'Peepwool' Collection is Entirely Eco-Friendly
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AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Wagon-Inspired Compact Rustic Homes
Artisan Tiny Homes Designs the Compact Gypsy
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Artisan Customized Knives
Architect Knives Lets Consumers Build Their Knife, Their Way
Aesthetic-Driven Dog Toys
These Karim Rashid for Ubbi Dog Toys Come in Three Styles
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Design-Forward Furniture Collections
Zanat Unveils Its 2024 Design Collection and It is Stunninng
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Whimsical Gnome Toys
My Gnome On The Roam® is an Interactive Toy Range for All Ages
Surplus Fabric Childrenswear
The Remake by Burberry Repurposes Excess Fabrics and Yarns
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Charitable Pet Product Collections
IKEA Presents a Look at its Pet-Friendly Utsådd Collection
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Artisanal Craftsmanship-Exploring Stores
Mo.1950 Presents Tracce, an Artisanal Concept Store
Sophisticated Upcycled Home Sculptures
Origin Made Boasts the Exquisite Barco Basket Sculptures
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Recordable Otter Toys
Slumberkins' Otter Helps Kids Feel Connected to Love Ones No Matter How Far
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Designer-Led Nostalgic Capsules
Daniel Arsham & Dr. Seuss Enterprises Delight Kids & Grown-Ups
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Organic Ancient Design Furniture
The Earth To People Furniture Collection is Naturally Crafted
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Intricately Handcrafted Animal Toys
Lulu the Lamb by French Knot is Adorable and Versatile
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Sculptural Modern Turntable Concepts
Amuni Studio Creates the Hybrid Turntable Concept
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Denim-Themed Luxury Figurines
Levi's Introduces a New Collaboration with BE@RBRICK
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Wood-Crafted Eco-Friendly Crayons
Playfool Designed the Forest Crayon Made From Real Wood
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Artisanal Wooden Kitchen Tools
WoodenHouse Presents an Alternative to Plastic Cooking Utensils
Solid Wooden Collaborative Figurines
Cul de Sac Japon x Karimoku Furniture Create a BE@RBRICK
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Naturalistic Furniture Collections
The RJ Living Back To Nature Collection Prioritizes Tranquility
Mythical Forest-Inspired Furniture
Victoria Yakusha Designs the Sculptural Grun’ Collection
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Marginalized Artisan-Made Decor
IKEA Presents its Second Instalment of the MÄVINN Collection
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Upcycled Plastic Furniture Series
Kasper Kyster Presents the Crafting Plastic Series
Cartoon Franchise Collab Collectibles
BAPE and Transformers Join on a Collection of BE@RBRICKs
Nature-Inspired Cookie Gifts
The Comori Little Forest Cookie Can Encourages Play
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Intricate Jigsaw Puzzles
Elms Handcut Puzzles Offer a Luxurious Take on the Traditional Puzzles
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Eco-Friendly Organized Containers
Furf Designs the Sustainable Tronco Storage for Qeeboo
Palaeolithic Art-Inspired Collections
Taras Yoom Unveils a New Capsule Dubbed Echoes of Time
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
Tree-Based Material Products
Wax Atelier's Abney Effect Features Objects Made by Bio-Based Waxes
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Charming Creepy Collectibles
Deddy Bears Unbox from Coffins with Autopsy Reports
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Organic Plastic Furniture Series
Kasper Kyster Creates the Crafting Plastic Collection
Animal-Shaped Luxury Beanbags
Bottega Veneta Presents the Art Collection Inspired by Noah's Ark
Holiday Puzzle Designs
JIGGY Holiday Puzzles are an Artful Activity
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Mid-Century-Inspired Paper House Ornaments
West Elm Presents a Series of Paper Christmas Ornaments
Origami-Inspired Porcelain Art
Saori Matsushita Creates a New Range of Porcelain Pieces
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Artisanal Youth Yogurts
Pastoret's Yogurt for Kids is Slow-Fermented, Fruity and Low in Sugar
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Sustainable Coffee Ventures
Staten Island Partners with the Eco-Friendly Coffee Brand
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Curved Stacked Wooden Boxes
Studio Entrandan Designs the Box Set with Wooden Details
Gendered Concept-Exploring Furniture
Formafantasma Presents its Dynamic La Casa Dentro Range
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Made-to-Order Eco Luxury Mattresses
The Bensons Artisan Mattress Collection Has Five Models
Playful Crochet Collections
Hicrochet Brings Together Traditional Craft and Modern Designs
Timeless Furniture Series
Artek Creates the Crafted Through Time Series to Build on Designs
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Community-Centric Sculptural Installations
Naoto Fukasawa & Jakuets Design the Playful Sculptures
Craft Starter Kits
Noah Makes It Easy to Begin a New Hobby
Discarded Material Cast Molds
The OUTLINE series by SAND PRODUCT Transforms Core Molds
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Natural Material-Transformed Artworks
Borrowed Earth Collaborative Uses Natural Materials for Art
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Puzzle-Inspired Italian Nurseries
C+S Architects Develops the Noah's Ark Nursery in Alzano
Child-Friendly Cartoon Art Lines
Peanuts and OOLY Unveil an Arts and Crafts Collection for Kids
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Interactive Observation Wooden Birdhouses
Siberian Design Center Creates the Domik Ptashki
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles