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Logo Hijacking

Artists and ad agencies use modified logos to establish a connection with consumers

Implications - Every strong company has an unforgettable brand logo, which artists and ad agencies alike are using to their advantage. Incorporating modified yet still recognizable logos into ad campaigns or art installments establishes an instant connection with consumers that further proves the impact of a strong brand name.
Trend Themes
1. Logo Modification - Modifying popular logos to establish connection with customers and maintain brand presence
2. Simplification and Minimalism in Branding - A move towards simple and minimalist designs in branding, both in logo and packaging
3. Parody and Satire in Branding - A trend of using satire and parody to poke fun at logo and brand downsizing and changes
Industry Implications
1. Advertising and Marketing - The logo modification trend impacts the advertising and marketing industries, as well as companies looking to establish a strong brand presence
2. Design - The trends towards simplification and minimalism in branding impact the design industry, driving them towards more simplistic and efficient designs
3. Pop Culture and Entertainment - The parody and satire trend in branding impacts the pop culture and entertainment industries, as well as companies looking to differentiate their products and engage with customers in a humorous way
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,706,829 Total Clicks
Date Range:
Nov 10 — Feb 11
Trending:
Hot

Featured Examples

Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs. Their latest project includes decompositions… MORE
Religious Rebranding
Religious Rebranding
Artist Yulia Bakhtiozina Converts Popular Brand Packaging
Yulia Bakhtiozina is a Russian artist who has taken to religiously rebranding popular items. The images include a religious ketchup bottle with a Ukrainian cross, a Mac apple becoming a yin-yang symbol… MORE
Unbranding Parody Graphs
Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
This 'Starbucks to the Future' image plays mischievously with the company's tendency to slightly minimize their logo every few years. Though not everyone is a fan of this concept, unbranding has become… MORE
Geeky Valentine Phrases
Geeky Valentine Phrases
Shane Snow Designed These Sweet Nerdy Valentine One-Liners
These nerdy Valentine one-liners images were designed by Shane Snow after Mashable got its readers to submit their favorite lovey-dovey nerd lines. From "You auto-complete me" to "Baby, you light my… MORE
Pint-Sized Branding
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
The TVN Channel campaign by ad agency Lowe Porta is peculiar, but powerful. Proving the impact behind a strong brand name, Lowe Porta communicates the TVN Channel's message in a simple way. Following… MORE
Rosy Fashion Logos
Rosy Fashion Logos
'Drowning in Brands' Shows Iconic Brands Through a Rosy Lens
'Drowning in Brands' is a symbolic new photo series from Alexander James that features some of the world's most iconic brands done up in roses and photographed underwater. Amazingly, all the photos in… MORE

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