Antrepo Design Industry Designs Minimalist Labels
Noora Abu Eitah — December 30, 2010 — Marketing
References: a2591 & trendsnow.net
Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs.
Their latest project includes decompositions of famous everyday product packaging. This includes Nesquik, Red Bull, Durex, Mr. Clean and Nutella. For each product, they worked with the existing packaging and created two alternative versions; the first is a simplified version of the original and another that is very minimalist.
I find this exercise very interesting as it brought my attention to amount of excessive design work put into brand and product packaging. I prefer the simplified version because of efficient use of colour and contrast values. Maybe it is true that "almost Every product needs some review for minimal feeling."
Their latest project includes decompositions of famous everyday product packaging. This includes Nesquik, Red Bull, Durex, Mr. Clean and Nutella. For each product, they worked with the existing packaging and created two alternative versions; the first is a simplified version of the original and another that is very minimalist.
I find this exercise very interesting as it brought my attention to amount of excessive design work put into brand and product packaging. I prefer the simplified version because of efficient use of colour and contrast values. Maybe it is true that "almost Every product needs some review for minimal feeling."
Trend Themes
1. Simplified Product Packaging - Disruptive innovation opportunity: Streamlining product packaging to create minimalist designs that prioritize efficiency and visual appeal.
2. Minimalist Design - Disruptive innovation opportunity: Applying minimalist design principles to everyday product packaging to create a more sleek and visually appealing aesthetic.
3. Brand Perception - Disruptive innovation opportunity: Changing consumer perceptions by challenging the idea that excessive design work is necessary for effective branding and product packaging.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Exploring new approaches to product packaging design that prioritize simplicity, efficiency, and visual appeal.
2. Consumer Goods - Disruptive innovation opportunity: Redefining the visual identity of consumer goods through minimalist and simplified packaging designs.
3. Brand Consulting - Disruptive innovation opportunity: Offering brand consulting services that advocate for minimalist design principles and challenge traditional notions of excessive packaging and branding.
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