Skincare brands turn to sea buckthorn oil as a natural moisturizer for Gen Z
Trend - Skincare brands are releasing moisturizing creams, lotions, and elixirs made with sea buckthorn oil. This is a natural ingredient derived from the sea buckthorn plant. The ingredient is said to heal and moisturize skin with omega fatty acids, antioxidants, and vitamins ---without requiring preservatives.
Insight - Younger Millennials and Gen Z consumers are more drawn to natural, chemical-free self-care products. Additionally, the percentage of Gen Z consumers who engage in daily skincare regiments is higher than in previous generations. When selecting products, these younger consumers favor those fit for sensitive skin and will pay a premium over heavily processed chemical-based products. Skincare brands are now integrating more natural ingredients, such as buckthorn oils, to appease demand.
Insight - Younger Millennials and Gen Z consumers are more drawn to natural, chemical-free self-care products. Additionally, the percentage of Gen Z consumers who engage in daily skincare regiments is higher than in previous generations. When selecting products, these younger consumers favor those fit for sensitive skin and will pay a premium over heavily processed chemical-based products. Skincare brands are now integrating more natural ingredients, such as buckthorn oils, to appease demand.
Workshop Question - How can your brand incorporate natural alternatives to processed ingredients to better appeal to the younger generation of consumers?
Trend Themes
1. Natural Ingredients in Skincare - Brands are integrating more natural ingredients, such as buckthorn oil, to appease Gen Z consumers' demand for chemical-free, sensitive skin products.
2. Makeup-skincare Hybrid Products - Beauty consumers are looking for products, like Alleyoop's Game Face Second Skin Concealer, that offer light coverage while nourishing and enhancing skin over time.
3. Oil-to-foam Cleansers - Oil-to-foam cleansers, like Dermalogica's Oil-to-Foam Total Cleanser, provide a unique cleansing experience that is preferred by consumers with combination or oily skin types.
Industry Implications
1. Skincare Industry - The skincare industry can integrate natural ingredients, such as buckthorn oil, into more products to satisfy Gen Z and Millennials' demand for chemical-free, sensitive skin products.
2. Beauty Industry - The beauty industry can continue to innovate with makeup-skincare hybrid products that provide light coverage while nourishing and enhancing skin over time, like Alleyoop's Game Face Second Skin Concealer.
3. Personal Care Industry - The personal care industry can explore the use of oil-to-foam cleansers, like Dermalogica's Oil-to-Foam Total Cleanser, as a unique cleansing experience for consumers with combination or oily skin types.
