Modular grilling systems offer multifunctionality and compact designs
Trend - Brands that specialize in the outdoor kitchen market are adapting to consumers' evolving lifestyles with small, modular grilling systems. These products feature multiple functions and cooking options, and their easily stored designs cater to a broader range of consumers.
Insight - As more consumers live in small spaces, often with limited (or no) outdoor space, they're having to be more creative with their home purchases. These consumers seek out modular designs, multifunctionality, and compact products in order to make the best use of their space and money. As more people turn to small-space living in response to rising housing costs, brands that specialize in interior design, tech, and home products are having to adapt to better suit their needs.
Insight - As more consumers live in small spaces, often with limited (or no) outdoor space, they're having to be more creative with their home purchases. These consumers seek out modular designs, multifunctionality, and compact products in order to make the best use of their space and money. As more people turn to small-space living in response to rising housing costs, brands that specialize in interior design, tech, and home products are having to adapt to better suit their needs.
Workshop Question - Which evolving consumer lifestyles could your brand better adapt to?
Trend Themes
1. Modular Outdoor Cooking - Brands in the outdoor kitchen market are adapting to consumers' evolving lifestyles with small, modular grilling systems, offering multifunctionality and compact designs.
2. Multi-functional and Adaptable Design - As more consumers live in small spaces, they seek out modular designs, multifunctionality, and compact products to make optimal use of their space and money.
3. Portable Outdoor Cooking Solutions - As people turn to outdoor cooking for their culinary experiences, small and modular outdoor cooking solutions are becoming more popular, especially for those who enjoy camping and outdoor excursions.
Industry Implications
1. Interior Design - As consumers live in smaller spaces, interior designers need to consider modular and multifunctional products to maximize their designs' potential.
2. Tech - As consumers' lifestyles evolve, there is a demand for technology to adapt and enable portable and flexible experiences, such as outdoor cooking.
3. Camping and Outdoor Recreation - As people look for more outdoor adventures, small and portable cooking solutions are needed to make outdoor living more comfortable and enjoyable.
4 Featured, 36 Examples:
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Date Range:
Nov 21 — Jun 23
Trending:
This Year and V. Hot
Consumer Insight Topics:
