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Gamified Drive

Drivers turn to mobile technology to track personal performance

Implications - As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
Trend Themes
1. Gamification - Gamification apps and features are becoming more common as people seek to improve themselves in a fun and engaging way.
2. Driver Analytics - Apps and devices that track drivers' habits and abilities are on the rise as people look for ways to become safer and more efficient on the road.
3. Virtual Reality Experiences - Automotive companies are increasingly using VR technology to give potential customers a more immersive and engaging look at their vehicles.
Industry Implications
1. Mobile App Development - With the rise of gamification and driver analytics, mobile app developers have a huge potential market for creating engaging and useful apps.
2. Automotive Sales and Marketing - By incorporating virtual reality experiences and social media campaigns, car companies can better reach younger audiences and create more effective advertising.
3. Wearable Technology - With the development of wearables that monitor biometrics like mood and diet, there is potential for future integration of health and driving data for a more holistic picture of personal well-being.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
225,431 Total Clicks
Date Range:
Jan 14 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Driver-Analyzing Apps
Driver-Analyzing Apps
The Driving Curve App is a Car App That Monitors Your Driving Abilities
There’s a reason why the phrase “there’s an app for that” became popular; basically, everything imaginable has an app that corresponds—now there is even a car app. Mixing phones and... MORE
Healthy Driver Wearables
Healthy Driver Wearables
Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet
There are dozens of apps compatible with the Jawbone that are designed to help a user keep on track with their health and wellness goals beyond the gym or kitchen table. An example of this is that... MORE
Multi-Activity Enhancing Apps
Multi-Activity Enhancing Apps
Agent Helps You Kick Start Your Day by Helping You Multitask
With the new wave of novel designs coupled with the help of technology and the huge increase in smartphone applications today, California based Egomotion Corp. recently created and designed a... MORE
play_circle_filledVirtual Driving Apps
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
In order to show off its XC90 SUV, Volvo set up ‘Volvo Reality,’ a car test drive game that you can virtually experience, provided you download the app and have Google Cardboard on hand.... MORE
play_circle_filledSocial Car Test-Drives
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
Considering that drivers need to be a certain age before they are able to take part in a car test-drive, simulated experiences are becoming a popular way for automotive brands and dealerships to... MORE

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Activity-Based Nail Art
Activity-Based Nail Art
This Nail Polish Collection is Complements a High-Tech Accessory
Real-Time Workout Apps
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Jet Lag-Alleviating Apps
Jet Lag-Alleviating Apps
This New App Will Help to Lessen the Effects of Jet Lag on Travelers
Hotel Fitness Initiatives
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Calorie-Restricting Apps
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Fitness Band Payments
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Body Responsive Tea Sets
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This Interactive Tea Set and Art Piece Reflects Biometric Information
Pint-Sized Luxury Cars
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Wrist-Worn Activity Trackers
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Wearable Tech Rentals
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play_circle_filledLEGO Car Models
LEGO Car Models
The LEGO Technic Model Brings the Two Brands Closer Together Than Ever Before
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Volvo's Project 360°Aims to Eliminate Car Accidents
Severed Limb Stunts
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play_circle_filledValet Parking Pranks
Valet Parking Pranks
Volvo's Car Prank Preys on a New Valet on His First Day on the Job
Digital Intimacy Apps
Digital Intimacy Apps
The Glance App Allows You To Enjoy Dual Experiences Through Video
Photography-Based Travel Apps
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Hyper-Safe SUVs
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The Volvo XC90 Includes an Array of 'World-First' Safety Features
Lightweight Truckload Ads
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play_circle_filledDissected Automobile Art
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NYCHOS Takes Apart a Volvo for His 2014 Volvo Art Session
Self-Driving Swedish Cars
Self-Driving Swedish Cars
Volvo is Testing a Fleet of Autonomous Cars for its 'Drive Me' Campaign
play_circle_filledEndearing Car Q&A Campaigns
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Mini Cooper is Letting Fans to Ask the New Mini Space Questions
Miniature Off-Road Autos
Miniature Off-Road Autos
The MINI Paceman Adventure is a Tiny but Powerful Pickup Truck Concept
Anatomical Road Danger Ads
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Which Auto Brands Are Thriving in Second-Hand Market?
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Stats Show Biggest Rise in Search Interest
Baby Olympic Sprinter Ads
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The Mini Cooper S. Campaign Depicts a Miniature Usain Bolt
Children's Cosmetic Surgery Apps
Children's Cosmetic Surgery Apps
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Guided Mindfulness Apps
Guided Mindfulness Apps
The Buddhify 2 App Helps Users Find Ease Throughout the Day
Anonymous Video-Sharing Apps
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PeekInToo's Video Sharing App Glimpses into a Stranger's Life
Instructive Meditation Apps
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Stop, Breathe and Think is a Self-Taught Meditation App
Time-Efficient Restaurant Apps
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The Kind Chef App is Revolutionizing Restaurant Ordering
play_circle_filled2014 Trend Report Top 20
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play_circle_filledDistraction-Removing Driving Apps
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BMW Unveils the New MINI Cooper for 2014
Studio-Inspired Art Cars
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The Mini Cooper Painter's Expertly Recreates an Artist's Workplace
Immersive Cinematic Driving Apps
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This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
Digital Driving Apps
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The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
Smooth Sailing Driving Apps
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SignalGuru App Helps Drivers Avoid Red Lights
Augmented Reality Driving Apps
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The Volkswagen Norway App Guides You Your Way
Anti-Text Driving Apps
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DriveSmart Plus Prevents Texting From Cars in Motion
Tattletale Driving Apps
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The Drive Me Crazy App Lets You Report Bad Drivers
play_circle_filledAugmented Reality Driving Apps
Augmented Reality Driving Apps
The Imaginyze App Helps You Drive Safer
play_circle_filledEco-Friendly Driving Apps
Eco-Friendly Driving Apps
Fiat Creates 'Eco Drive' for Green Drivers