Apps increasingly used as a medium for selling products
Implications - A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, “appvertising” is becoming steadily more important in the marketing game.
Trend Themes
1. Interactive Advertising - Advertisers are increasingly turning to apps to promote their wares and engage with customers, driving the trend of interactivity.
2. Location-based Offerings - Apps with integrated location-based technologies are becoming more popular, offering users convenience and personalized offerings.
3. Virtual Showrooms - Virtual showrooms and product customization apps are gaining popularity, offering consumers an interactive and convenient buying experience.
Industry Implications
1. Mobile App Development - Business professionals in mobile app development can benefit from the trends towards interactive advertising and location-based offerings to develop engaging and customer-focused apps.
2. Automotive Industry - The trends towards virtual showrooms and remote car control could disrupt the automotive industry, creating opportunities for companies incorporating these features into future designs.
3. Retail Industry - Location-based offerings and interactive advertising have the potential to revolutionize the retail industry, offering personalized promotions and enhanced customer engagement.
9 Featured, 71 Examples:
1,006,662 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Mild
Consumer Insight Topics:
