MOONTON is Working with Samsung on ML:BB Tournament
Colin Smith — March 26, 2025 — Social Good
References: news.samsung & esportsinsider
Samsung and MOONTON Games have collaborated to launch the Mobile Legends: Bang Bang (MLBB) Campus Series, a collegiate esports tournament targeting student gamers in Southeast Asia. This initiative, part of Samsung's Galaxy Gaming Academy, aims to provide a platform for young esports enthusiasts to develop their skills and pursue professional aspirations. The tournament will feature national qualifiers across Malaysia, Singapore, Indonesia, and the Philippines, culminating in regional finals in Indonesia. Participants will compete for a prize pool of $40,000, with Samsung's Galaxy S25 Ultra smartphone serving as the official device for the competition. The smartphone's advanced features, such as the Vulkan engine and a 120Hz display, are designed to enhance the gaming experience.
The Campus Series is open to students aged 18 and above and seeks to bridge the gap between amateur and professional esports. By offering a structured competitive environment, the initiative aims to foster talent and build a community among student gamers. The tournament schedule includes qualifiers starting in late April, followed by national and regional finals in May and June. This collaboration underscores the growing popularity of Mobile Legends: Bang Bang in the region and highlights Samsung's commitment to supporting the next generation of esports players through innovative technology and opportunities.
Image Credit: Samsung, MOONTON
The Campus Series is open to students aged 18 and above and seeks to bridge the gap between amateur and professional esports. By offering a structured competitive environment, the initiative aims to foster talent and build a community among student gamers. The tournament schedule includes qualifiers starting in late April, followed by national and regional finals in May and June. This collaboration underscores the growing popularity of Mobile Legends: Bang Bang in the region and highlights Samsung's commitment to supporting the next generation of esports players through innovative technology and opportunities.
Image Credit: Samsung, MOONTON
Trend Themes
1. Collegiate Esports Competitions - The rapid growth of collegiate esports tournaments is reshaping how universities engage with gaming culture, offering disruptive innovation opportunities in education and student engagement.
2. Gamer-focused Mobile Devices - The development of smartphones with advanced gaming features like the Samsung Galaxy S25 Ultra reflects a trend towards gamer-focused mobile devices, providing opportunities for innovation in hardware design and performance.
3. Southeast Asia Esports Growth - The increasing popularity of esports in Southeast Asia, as exemplified by initiatives like the MLBB Campus Series, indicates a burgeoning market ripe for innovative business models and partnerships in the region.
Industry Implications
1. Esports - The esports industry is experiencing dynamic expansion through initiatives like collegiate tournaments, offering avenues to rethink monetization and audience engagement models.
2. Mobile Gaming - Innovation in the mobile gaming industry is being driven by high-performance smartphones, which enable new gaming experiences and pave the way for integrated hardware-software ecosystems.
3. Higher Education - Higher education institutions are increasingly incorporating esports into their curriculums and programs, creating opportunities for disruptive academic models that merge education with competitive gaming.
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