Youth Trends

Understanding consumer segments can be a challenge, particularly when it comes to young and hard to please consumers. This category offers some insight into the matter, examining trends around millennials, children’s products, entertainment for kids and even teen and tween culture.

TOP 2 WEEKMONTH2 MONTHS

#1: Confidence-Boosting Youth Bodycare

C by Claire's Shares Fragrances and Bodycare for Gen Zalpha FULL ARTICLE

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Award-Winning Magnetic Building Sets

MAGNA-TILES® Affirms Itself as a Leader in Educational Toys

MAGNA-TILES® expands its reputation as a leader in educational toys with an expanded lineup of magnetic building sets tailored for holiday shoppers. Highlighted by the introduction of Space and... MORE

Confidence-Boosting Youth Bodycare

C by Claire's Shares Fragrances and Bodycare for Gen Zalpha

C by Claire’s is an exclusive new line of fragrances and body care tailored to the needs and desires of Gen Zalpha, a generation passionate about skincare, beauty and self-expression. The new... MORE

Kid-Friendly Hummus Cups

Little Sesame Launched a First-to-Market Hummus for Kids

Delicious dips can make veggies more appealing for kids, with options like hummus providing a nutritious boost of protein and fiber, turning snack time into a tasty and healthful experience,... MORE

Kid-Focused Educational Tablets

Smile Zemi Targets Elementary School Students

The Smile Zemi tablet has been recognized by Expert Consumers as the best educational tablet for kids in 2024, thanks to its unique design and focus on promoting independent learning. The product... MORE

STEM-Focused Writing Contests

NASA Launches the Power to Explore Student Challenge

NASA’s Power to Explore Student Challenge is a nationwide STEM-focused writing contest for U.S. students from kindergarten through 12th grade. The initiative invites young minds to envision... MORE

Festive Memory-Making Toys

Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions

Yeti to Shine is one of the newest toys from Slumberkins created to support emotional well-being, and Yeti is a festive character created to help families embrace new holiday traditions.... MORE

Fragrance Forager Metaverses

Fine’ry-verse Challenges Roblox Users to Collect Perfume Ingredients

Target-exclusive fragrance brand Fine’ry is venturing into the metaverse and reaching users on Roblox with an immersive experience centered on celebrating creativity, individuality and self-... MORE

Dainty Children's Holiday Capsules

Janie and Jack Unveil a New Collection with American Girl

Janie and Jack is working with American Girl on a new, playful collaboration. This special line draws inspiration from cherished characters like Samantha, Kirsten, and Addy, and incorporates... MORE

Youthful Charm Bracelets

Claire's Partners with Ariella Maizer to Create a Capsule for Gen Zalpha

Claire’s is excited to unveil the second product drop in its exclusive Claire’s x THEME collection, a collaboration with up-and-coming designer Ariella Maizer, who, at just 15 years old, has... MORE

Gen Z E-Bikes

The Hurricane E-Bike for Teens is Optimized for Fast-Moving Fun

The Hurricane e-bike is the latest launch from Schwinn Bikes and it boasts a compact design created to deliver on the needs and wants of Gen Z. Optimized for fast-moving fun, the e-bike is just as... MORE

Luxury Infancy

Luxury skincare brands are entering the baby skincare space with organic products

Trend - Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.

Insight - Younger generations of parents, such as Gen Z and Millenials, are acutely aware of the potential damage of chemical ingredients. These generations grew up learning about the dangers of microplastics, processed foods, and more. This knowledge leads these parents to prefer organic, natural, and clean products for their newborn babies, and are willing to pay a premium price to ensure the products are of the highest quality. Brands are responding to these pressures with luxury products for babies.

Workshop Question - How could your brand leverage the growing demand for premium products and services in the baby care space?

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