Weddings Trends

Whether it’s the decor, theme or location, weddings are constantly being customized to cater couples and their distinct personal interests. Bringing you the latest ideas in wedding destinations, bridal fashion and creative engagements, Trend Hunter’s weddings category will keep you at the forefront of new and creative ceremony ideas.

TOP 6 MONTH2 MONTHS

#1: Natural Diamond Campaigns

Worth the Wait by De Beers and Signet Targets Zillennial Couples FULL ARTICLE

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Coffin-Shaped Engagement Rings

StarlandUS Makes Uniquely Shaped Gems for Younger Generations

Young, engaged couples value rings that are unique, expressive and meaningful, and according to StarlandUS, coffin-shaped engagement rings are on the rise. This non-traditional choice for style-... MORE

Diamond Jewelry Holiday Campaigns

Ritani Has Launched a National Television Campaign

Ritani’s national television campaign aims to promote the company’s exquisite diamond engagement rings and diamond studs during the holiday season. This marks a significant advertising... MORE

Wedding Budgeting Tools

The Knot Budget Advisor Helps Couples Make Realistic Estimates

The high cost of weddings makes it imperative for couples to carefully budget by considering the location of their venue and prioritizing key expenses that align with their vision for the big day,... MORE

Digital Wedding Platforms

Lovebird Fuses the Convenience of Digital with the Beauty of Print

Engaged couples often face the choice between the convenience and ease of digital invitations and the timeless elegance of traditional stationery for their wedding communications, and Lovebird... MORE

Comprehensive Bridal Resale Programs

David's Bridal Has Launched 'Adored by David's'

‘Adored by David’s’ is a brand-new bridal resale program by David’s Bridal. Focusing on bridal and special occasion garments, the marketplace was developed in partnership... MORE

Natural Diamond Campaigns

Worth the Wait by De Beers and Signet Targets Zillennial Couples

Following the jewelry industry’s big push for lab-grown diamonds as an eco-friendly affordable alternative, natural diamonds are making a comeback as the stars of the Worth the Wait campaign,... MORE

Affordable Designer Bridalwear

Azazie & Christian Siriano's Collection Shares Styles Under $1,200

During New York Bridal Fashion Week, Azazie and Christian Siriano announced an exclusive designer collaboration that brings cost-conscious styles to brides and bridesmaids. With this special... MORE

Elegantly Modern Bridal Collections

Essense of Australia Has Introduced a New Bridal Collection

Essense of Australia blends timeless elegance with modern design in its new bridal collection. Designed to cater to brides with varying tastes and styles, this capsule features a wide range of gowns,... MORE

Design-Forward Garment Bags

David's Bridal Debuts the Oleg Cassini-Branded Garment Bags

David’s Bridal, in partnership with WallyBags and Iconix International, has announced the launch of Oleg Cassini-branded garment bags. This product offering is set to debut in Spring 2025. The... MORE

Inclusive Bridal Gown Capsules

Studio Levana Unveiled its Feather Kissed Collection

Studio Levana presents the ‘Feather Kissed Collection,’ a bridal line created to provide a range of options that are more inclusive while still maintaining a standard of art and comfort.... MORE

DIY Retailer

Specialized retailers are offering assemble-it-yourself products to reduce costs

Trend - Retailers across various industries, such as home and garden, crafts, and even electronics are launching with an emphases on DIY projects. By focusing on DIY, these retailers mainly provide base components rather than prebuilt items, often leading to significantly lower prices than competitors.

Insight - Many consumers prioritize saving money over saving time. When shopping for furniture, for example, consumers opt to buy more affordable DIY furniture rather than more expensive pre-built options. These priorities are now extending to other industries, with consumers in adjacent spaces opting for more engaging DIY solutions in search of both a hobby and a method of saving money. In order to appeal to these consumers in a broader sense, specialized retailers with a focus on DIY are opening.

Workshop Question - How can we leverage the growing interest in DIY solutions to create more engaging and cost-effective products for our customers?

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