Zuchna Reinvigorates the Sardine Brand with Modern Colorful Containers
Susan Keefe — December 29, 2011 — Lifestyle
References: zuchna.pl & lovelypackage
The Polish company Sardines took on a fresh and innovative design created by the team at Zuchna. The much maligned, old fashion fishy snack has undergone a modern makeover, which has not just reinvigorated the Sardine Brand itself, but also the popularity of the edibles they are named for.
Zuchna has snugly packed these tasty little fishes into vibrant cans embossed with the perfect blend of current styling and traditional iconography. These exuberant seafood cases sport color coded covers specific to the variety of sardine the contain. Available packed in spring water, tomato sauce and olive oil, each can of sardines boasts minimalist styling and an iconic sardine boat that provides a nod to the product’s origins.
Sure to have you looking at sardines in a whole new like, Zuchna’s fresh take on this tasty indulgence from the sea will be the talk of grocery isles everywhere.
Zuchna has snugly packed these tasty little fishes into vibrant cans embossed with the perfect blend of current styling and traditional iconography. These exuberant seafood cases sport color coded covers specific to the variety of sardine the contain. Available packed in spring water, tomato sauce and olive oil, each can of sardines boasts minimalist styling and an iconic sardine boat that provides a nod to the product’s origins.
Sure to have you looking at sardines in a whole new like, Zuchna’s fresh take on this tasty indulgence from the sea will be the talk of grocery isles everywhere.
Trend Themes
1. Modernized Packaging - The innovative design of vibrant and color-coded cans reinvigorates the sardine brand and attracts consumer attention.
2. Minimalist Styling - The sleek and minimalist packaging of sardines reflects current design trends and appeals to the modern consumer.
3. Nostalgic Iconography - The use of iconic sardine boat imagery on the cans establishes a connection to the product's traditional origins while maintaining a contemporary look.
Industry Implications
1. Food Packaging - Food packaging companies can explore modernized and minimalist designs to enhance the appeal of their products.
2. Canned Seafood - Canned seafood companies have the opportunity to revamp their packaging to adopt vibrant colors and nostalgic iconography.
3. Grocery Retail - Grocery retailers can capitalize on the trend by showcasing innovative packaging designs like the modernized sardine cases to attract more customers to their store.
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