Burger King Singapore is Celebrating Halloween with Its Zom-B Burgers
Katherine Pendrill — October 20, 2016 — Lifestyle
References: burgerking.sg & chewboom
With Halloween less than two weeks away, Burger King Singapore is celebrating with the introduction of its Zom-B Burgers. While colorful buns are nothing new, this jet-black hamburger puts a spooky new twist on the fast food concept.
The Zom-B Burgers from Burger King Singapore come in two different varieties, each of which is served on a black pepper bun. The Pepper Beef Zom-B Burger features a flame-grilled beef patty alongside strips of turkey bacon, tomato, lettuce and a spicy Zom-B pepper sauce. The Pepper Tendergrill Chicken Zom-B Burger features similar toppings, but swaps the beef patty for a chicken thigh patty.
For those who are sick of chocolate and candy, this zombie-inspired burger provides a tasty new way to celebrate Halloween.
The Zom-B Burgers from Burger King Singapore come in two different varieties, each of which is served on a black pepper bun. The Pepper Beef Zom-B Burger features a flame-grilled beef patty alongside strips of turkey bacon, tomato, lettuce and a spicy Zom-B pepper sauce. The Pepper Tendergrill Chicken Zom-B Burger features similar toppings, but swaps the beef patty for a chicken thigh patty.
For those who are sick of chocolate and candy, this zombie-inspired burger provides a tasty new way to celebrate Halloween.
Trend Themes
1. Halloween-inspired Fast Food - Fast Food companies can introduce more Halloween-themed options to add a fun twist to their menus.
2. Alternative Holiday Treats - Brands can tap into the Halloween market by offering unconventional food items instead of the traditional sweets.
3. Food Innovation for Holidays - Inventions such as colored or flavored buns can be created to cater to a new market of consumers.
Industry Implications
1. Fast Food - Burger King's Zom-B Burgers demonstrate how Fast Food companies can effectively adjust their menu items based on the season and holidays.
2. Food and Beverage - The popularity of the unusual burger buns suggests that there is a desire for creative options in the Food and Beverage industry.
3. Marketing and Advertising - Companies can utilize marketing tactics such as the Zom-B Burger to engage their audience and promote their brand during festive occasions.
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