The Zoella Bath Collection from Ulta Features Feminine Packaging
Mary Van Puymbroeck — July 19, 2017 — Pop Culture
References: bustle & refinery29
The new Zoella bath collection that is set to launch exclusively at 'Ulta' next week features all-new packaging.
YouTube star, Zoella, is known for her cute and feminine style. Her newest release stays on-brand with the 'Jelly & Gelato' collection that launches worldwide on July 19th. This food-inspired collection includes products like 'Gelato Bath Frosting,' 'Body Pudding,' 'Bath Wafers' and a 'Shower Shake.'
The food-themed branding is an ingenious move as it suggests luxurious texture and distinctive uses for each of the products. Mentally, a Body Pudding would be smoother and creamier than the average lotion while a Bath Wafer sounds more intriguing than the standard bath fizz. Ultra-feminine colors that decorate each of the packages completes the Zoella bath collection experience.
YouTube star, Zoella, is known for her cute and feminine style. Her newest release stays on-brand with the 'Jelly & Gelato' collection that launches worldwide on July 19th. This food-inspired collection includes products like 'Gelato Bath Frosting,' 'Body Pudding,' 'Bath Wafers' and a 'Shower Shake.'
The food-themed branding is an ingenious move as it suggests luxurious texture and distinctive uses for each of the products. Mentally, a Body Pudding would be smoother and creamier than the average lotion while a Bath Wafer sounds more intriguing than the standard bath fizz. Ultra-feminine colors that decorate each of the packages completes the Zoella bath collection experience.
Trend Themes
1. Food-inspired Bath Products - The trend of creating bath products inspired by food allows for creative and luxurious textures and scents that differentiate them from traditional bath products.
2. Feminine Packaging in Beauty - Using cute and feminine packaging designs for beauty products can be a disruptive innovation opportunity for companies looking to target young female consumers.
3. Brand Collaborations with Influencers - Collaborating with influencers to create exclusive product lines can help brands tap into new customer bases and build brand loyalty.
Industry Implications
1. Beauty - Beauty companies can take inspiration from Zoella's bath collection and create their own unique food-inspired bath products to differentiate themselves from competitors.
2. Influencer Marketing - Influencer marketing agencies can promote brand collaborations with influencers to build strong partnerships and boost sales.
3. Retail - Retailers can capitalize on the trend of feminine packaging in beauty and create in-store experiences showcasing products with cute and trendy designs that will appeal to young female consumers.
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