Zim & Zou Revitalize Hermes Scraps in 'The Eternal Jungle' Art Piece
Katie Pagnotta — February 13, 2013 — Art & Design
References: zimandzou.fr & highsnobiety
French art studio Zim & Zou have created a wild art series out of leftover scraps of Hermes leather.
Thibault Zimmermann from the studio explained that the project began with the creation of a parrot. The bird turned out magnificently and the company decided to expand the collection. The fantastic vibrant animal series has been deemed 'The Eternal Jungle.' It is a colorful and intricate collection of birds, lizards and monkeys made entirely from re-purposed materials. Each mind-blowing piece was composed by using leftover offcuts from Hermès workshops by artists/designers Lucie Thomas and Thibault Zimmermann. The two worked together in partnership with Hermes to churn out a vivacious and large scale series of animals.
The Zim & Zou 'The Eternal Jungle' art works are inventive and create beautiful art works out of discarded materials.
Thibault Zimmermann from the studio explained that the project began with the creation of a parrot. The bird turned out magnificently and the company decided to expand the collection. The fantastic vibrant animal series has been deemed 'The Eternal Jungle.' It is a colorful and intricate collection of birds, lizards and monkeys made entirely from re-purposed materials. Each mind-blowing piece was composed by using leftover offcuts from Hermès workshops by artists/designers Lucie Thomas and Thibault Zimmermann. The two worked together in partnership with Hermes to churn out a vivacious and large scale series of animals.
The Zim & Zou 'The Eternal Jungle' art works are inventive and create beautiful art works out of discarded materials.
Trend Themes
1. Sustainable Art - The trend of creating art from repurposed materials, like Zim & Zou's 'The Eternal Jungle,' presents opportunities for artists to showcase their creativity while promoting sustainability.
2. Creative Upcycling - The trend of repurposing discarded scraps, as demonstrated in Zim & Zou's art series, opens up possibilities for innovative upcycling businesses to turn waste into valuable products.
3. Collaborative Art Projects - The trend of artists collaborating with brands, such as Zim & Zou partnering with Hermès, offers opportunities for businesses to enhance their brand image through unique and environmentally-friendly art installations.
Industry Implications
1. Sustainable Fashion - The fashion industry can explore using repurposed materials, inspired by Zim & Zou's work, to create eco-friendly and visually stunning garments and accessories.
2. Artisanal Crafts - The craftsmanship sector can tap into the trend of repurposing materials seen in 'The Eternal Jungle' to create one-of-a-kind handmade products that appeal to environmentally-conscious consumers.
3. Experiential Marketing - The marketing industry can embrace the trend of collaborative art projects, like Zim & Zou's partnership with Hermès, to create immersive brand experiences that resonate with consumers and promote sustainability.
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