The Tonik Plant Shakes Come in Six Flavor Options
Michael Hemsworth — August 6, 2020 — Marketing
References: keytonedairy & foodbev
The Tonik Plant vegan protein shakes are a new product range from Keytone Dairy in Australia that will provide consumers with a way to stay fueled when going about their daily routine that's quick, convenient and flavorful. The ready-to-drink shakes are made with a blend of pea protein and brown rice protein, and come in six flavor options including Vanilla, Coffee, Salted Caramel, Choc Honeycomb, Chocolate and Banana Toffee. Each of the drinks contain 20 grams of protein per 330ml serving and are also free from gluten and low in carbs.
Keytone Dairy CEO Danny Rotman spoke on the new Tonik Plant vegan protein shakes saying, "We are extremely excited to launch Tonik Plant and have been overwhelmed with the positive feedback and reception received from our customers, wholesalers and distributors in relation to Australia’s first vegan-based protein shake. There are a number of ongoing discussions for ranging opportunities for Tonik Plant which will further drive the Tonik brand and Tonik Plant in the near future. The success of the Tonik brand speaks to our ability as a vertically integrated brand owner and manufacturer, offering the company enhanced margin opportunities and speed to market.”
Keytone Dairy CEO Danny Rotman spoke on the new Tonik Plant vegan protein shakes saying, "We are extremely excited to launch Tonik Plant and have been overwhelmed with the positive feedback and reception received from our customers, wholesalers and distributors in relation to Australia’s first vegan-based protein shake. There are a number of ongoing discussions for ranging opportunities for Tonik Plant which will further drive the Tonik brand and Tonik Plant in the near future. The success of the Tonik brand speaks to our ability as a vertically integrated brand owner and manufacturer, offering the company enhanced margin opportunities and speed to market.”
Trend Themes
1. Vegan Protein Shakes - Disruptive innovation opportunity: Develop new plant-based protein sources that offer higher nutritional value and wider flavor options.
2. Ready-to-drink Shakes - Disruptive innovation opportunity: Create innovative packaging solutions for convenient and on-the-go consumption of nutritional beverages.
3. Gluten-free and Low-carb Products - Disruptive innovation opportunity: Explore alternative ingredients and manufacturing processes to create healthier, gluten-free, and low-carb food and beverage options.
Industry Implications
1. Dairy Alternatives - Disruptive innovation opportunity: Develop and market dairy-free alternatives that provide similar taste and nutritional benefits as traditional dairy products.
2. Health and Wellness - Disruptive innovation opportunity: Create innovative products and services that cater to the growing demand for healthier and more sustainable lifestyles.
3. Functional Beverages - Disruptive innovation opportunity: Explore novel ingredients and formulations to develop functional beverages that support specific health and wellness goals.
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