The Zero Footprint Shirts: Leaf Series Makes an Extremely Leafy Statement
Meghan Young — November 4, 2010 — Eco
References: daverittinger & cribcandy
Wearing one of the t-shirts from the Zero Footprint Shirts: Leaf Series is definitely one way to make a fashion statement.
Created by Brooklyn-based designer and artist Dave Rittinger, the Zero Footprint Shirts: Leaf Series features tees made out of different colored leaves. Not only does this series demonstrate environmental consciousness, it also shows that extremes are not always the most practical way of embracing a cause.
Created by Brooklyn-based designer and artist Dave Rittinger, the Zero Footprint Shirts: Leaf Series features tees made out of different colored leaves. Not only does this series demonstrate environmental consciousness, it also shows that extremes are not always the most practical way of embracing a cause.
Trend Themes
1. Eco-fashion - This trend offers disruptive innovation opportunities to create sustainable fashion items that are eco-friendly and promote environmental consciousness.
2. Natural Materials - The use of natural materials like leaves in fashion products presents an opportunity for disruptive innovation in sustainable textiles and unique clothing designs.
3. Statement Fashion - The rise of statement fashion allows for disruptive innovation in creating bold and attention-grabbing clothing items, like tees made from unconventional materials.
Industry Implications
1. Fashion Design - The fashion design industry can explore disruptive innovation by incorporating natural materials and eco-friendly practices in their products, such as using leaves in clothing.
2. Eco-textiles - The eco-textiles industry can seize disruptive innovation opportunities by researching and developing new manufacturing processes that enable the use of natural materials, like leaves, in textile production.
3. Sustainability Consulting - The sustainability consulting industry can provide disruptive innovation solutions to fashion brands interested in creating eco-friendly clothing lines, such as advising on the use of natural materials and promoting environmental consciousness.
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