Zazubean Offers Certified Fair Trade and Organic Sweets
Tiana Reid — June 6, 2012 — Social Good
Zazubean is a Canadian business based in Vancouver, British Columbia that offers a range of gourmet chocolate bars that are all 100% organic, certified fair trade and even offer some health benefits. Health benefits plus chocolate are some health benefits as these sweets contain superfoods. Whether you think "superfood" is buzzword or not, look into the ingredients -- like maca, acai, yerba mate and camu camu -- for yourself.
Unlike many social businesses that aim to keep their "giving" cred up by focusing on the serious all the time, this ethical chocolate company is all about fun. With names of products like "Nutbar," "Flirty," "Nakid," "Lunatic" and "Cheeky," the bars and the company itself take branding seriously, however, it does have the goods, that is, certifications, to back it up.
Contact Information
Zazubean website
Zazubean on Twitter
Zazubean on Facebook
Unlike many social businesses that aim to keep their "giving" cred up by focusing on the serious all the time, this ethical chocolate company is all about fun. With names of products like "Nutbar," "Flirty," "Nakid," "Lunatic" and "Cheeky," the bars and the company itself take branding seriously, however, it does have the goods, that is, certifications, to back it up.
Contact Information
Zazubean website
Zazubean on Twitter
Zazubean on Facebook
Trend Themes
1. Superfood Chocolate - There is a trend towards organic and fair trade chocolates that contain superfoods, creating opportunities for companies to develop and market products with health benefits.
2. Fun Branding - The trend towards fun and playful branding in ethical businesses like Zazubean creates opportunities for businesses to stand out in crowded markets with lighthearted yet still socially conscious messaging.
3. Transparency & Certifications - There is a growing trend towards transparency and ethical certifications in the chocolate industry, providing opportunities for businesses to differentiate themselves and build trust with consumers.
Industry Implications
1. Organic Food - Zazubean's products are 100% organic, creating opportunities for growth in the organic food industry due to a growing demand for healthier food options.
2. Fair Trade - Zazubean is certified fair trade, consolidating their position in a growing fair trade market.
3. Chocolate Manufacturing - There is a trend towards healthier and more socially conscious chocolates, creating opportunities for companies to innovate in the chocolate manufacturing industry.
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