ZAO Makeup Strikes a Balance Between Sustainability and Style
Meghan Young — February 23, 2015 — Eco
References: zaomakeup
Cosmetic cases are often as stylish as the product it contains, which is where ZAO Makeup fits in. This brand is not only stylish, however, put also incredibly sustainable. For its compact blush, the case is made out of beautiful bamboo. This ZAO Makeup case can be reused over and over again since the company sells easy refills to cut on cost and the impact on the environment.
Since ZAO Makeup's slogan is, 'The essence of nature,' it is only fitting that nature be taken into account when it comes to its products. This sense of responsibility works twofold in that people who prefer healthy and organic ingredients will associate the two together with ZAO Makeup's beauty products. It is hard not to thanks to the natural look of the bamboo material.
Since ZAO Makeup's slogan is, 'The essence of nature,' it is only fitting that nature be taken into account when it comes to its products. This sense of responsibility works twofold in that people who prefer healthy and organic ingredients will associate the two together with ZAO Makeup's beauty products. It is hard not to thanks to the natural look of the bamboo material.
Trend Themes
1. Sustainable Beauty - Opportunities for brands to create sustainable and eco-friendly cosmetic cases, refills, and packaging to reduce environmental impact.
2. Reusable Products - Opportunities for companies to offer reusable cosmetic cases with replacement options to promote long-term usage and sustainable practices.
3. Natural Materials - Opportunities for brands to utilize natural materials in their cosmetic cases and packaging for eco-friendly and sustainable solutions.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate in their sustainably sourced packaging materials and reusable packaging options, tapping into increasing demand for eco-friendly beauty products and solutions.
2. Fashion - Fashion brands can explore the creation of eco-conscious accessories such as sustainable makeup bags, pouches, and cases.
3. Eco-friendly Packaging - Packaging companies can focus on developing and offering eco-friendly, natural materials for cosmetic cases and packaging.
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