ZAFULxVictor Wong 'Venus 2028' Celebrates the Many Sides of Women
Laura McQuarrie — September 19, 2018 — Fashion
References: zaful & prnewswire
ZAFUL, an online fast fashion brand for women between the ages of 18 and 25, recently shared its first London Fashion Week collection with Victor Wong SS19 eyewear—together, the ZAFULxVictor Wong collection dubbed 'Venus 2028' served as an exploration and celebration of women.
Through a summery, ice cream-colored selection of clothing pieces, the ZAFULxVictor Wong collection offered a look at "how women and beauty can be emotional, soft and delicate but also powerful, strong and thought-provoking." The expressive collaboration captures the independent and expressive spirit of the ZAFUL girl, which sets the tone for ZAFUL's global campaign.
Following London Fashion Week, the online fashion brand will be launching other offline activities and events, including pop-up stores to engage with its young consumers in a brick-and-mortar format.
Through a summery, ice cream-colored selection of clothing pieces, the ZAFULxVictor Wong collection offered a look at "how women and beauty can be emotional, soft and delicate but also powerful, strong and thought-provoking." The expressive collaboration captures the independent and expressive spirit of the ZAFUL girl, which sets the tone for ZAFUL's global campaign.
Following London Fashion Week, the online fashion brand will be launching other offline activities and events, including pop-up stores to engage with its young consumers in a brick-and-mortar format.
Trend Themes
1. Emotional Fashion - Opportunity to create clothing pieces that evoke emotional responses, blurring the line between fashion and art.
2. Empowering Fashion - Opportunity to design clothing that celebrates the strength and power of women, promoting self-confidence and empowerment.
3. Online-to-offline Fashion - Opportunity to create a seamless shopping experience by combining online fashion with offline activities, such as pop-up stores.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity to create new fashion brands that prioritize emotional and empowering designs.
2. Art and Design - Disruptive innovation opportunity to collaborate with fashion brands to create clothing pieces that are not only fashionable but also evoke emotional responses.
3. Event Planning - Disruptive innovation opportunity to create unique offline activities and events for fashion brands, enhancing customer engagement and interaction.
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