Skims Launches 'The Shapewear Shop' for All of Your Shapewear Needs
In order to give customers the shapewear they need for every stage of their lives, SKIMS has introduced ‘The Shapewear Shop,’ a "premium resource" for shapewear that includes a selected collection of eight of SKIMS' most well-liked releases. The ‘Seamless Sculpt Collection’ is offered by ‘The Shapewear Shop,’ along with its best-selling collections, the ‘Contour Lift Collection’ and the ‘Sheer Sculp Collection.’
The ‘Contour Lift Collection’ includes the ‘Seamless Sculpt Low Back Shapewear,’ the company's "invisible" line that slims the waist and supports the chest, and SKIMS' first shapewear option with built-in cups and matte micro fabric. The 'Sheer Sculpt' line from SKIMS offers mild support utilizing invisible strength mesh and is also available at 'The Shapewear Shop.’
Image Credit: SKIMS
The ‘Contour Lift Collection’ includes the ‘Seamless Sculpt Low Back Shapewear,’ the company's "invisible" line that slims the waist and supports the chest, and SKIMS' first shapewear option with built-in cups and matte micro fabric. The 'Sheer Sculpt' line from SKIMS offers mild support utilizing invisible strength mesh and is also available at 'The Shapewear Shop.’
Image Credit: SKIMS
Trend Themes
1. Shapewear Accessibility - The increasing availability of premium shapewear resources presents an opportunity for brands to focus on producing more inclusive and affordable shapewear.
2. Sustainable Shapewear - The trend of sustainable fashion can be applied to shapewear, offering an opportunity for brands to produce eco-friendly and comfortable shapewear options.
3. Virtual Fitting Rooms - The development of virtual fitting rooms provides a disruptive innovation opportunity for shapewear brands to offer remote measurements and personalized recommendations.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from this trend by producing shapewear that is not only functional but also fashionable and sustainable.
2. E-commerce - As consumers increasingly move towards online shopping, the e-commerce industry can offer an opportunity for companies to sell shapewear online and innovate in areas such as virtual fitting rooms and personalized recommendations.
3. Technology - The development of virtual fitting rooms for shapewear presents a disruptive innovation opportunity for technology companies to improve and advance this technology further.
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