Lizzo Recently Launched Yitty's 'Headliner' Collection
Grace Mahas — June 9, 2022 — Fashion
References: yitty.fabletics & hypebae
Lizzo recently debuted YITTY's second collection of shapewear dubbed 'Headliner.' The new size-inclusive series aims to spread self-love and offers ultra-sleek silhouettes in vibrant prints and colorways.
From the label's sophomore collection, the Shaping Mini Bralette boasts full coverage thanks to its double-layered fabric and is available in sizes 6X to XS. Some other noteworthy pieces include high-waisted leggings, full-length catsuits, as well as open-bust bodysuits, bandeaus, and high-waisted shorts. The sculpting and defining pieces lift and smooth for defining support.
"I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I decided to take on the challenge of allowing women to feel unapologetically good about themselves again," commented Lizzo.
Image Credit: Lizzo
From the label's sophomore collection, the Shaping Mini Bralette boasts full coverage thanks to its double-layered fabric and is available in sizes 6X to XS. Some other noteworthy pieces include high-waisted leggings, full-length catsuits, as well as open-bust bodysuits, bandeaus, and high-waisted shorts. The sculpting and defining pieces lift and smooth for defining support.
"I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I decided to take on the challenge of allowing women to feel unapologetically good about themselves again," commented Lizzo.
Image Credit: Lizzo
Trend Themes
1. Size-inclusive Shapewear - The market for size-inclusive shapewear is growing, presenting opportunities for companies to disrupt the industry by offering more diverse and inclusive options for all body types.
2. Self-love Inspired Fashion - The trend towards promoting self-love and body positivity in fashion is gaining momentum, creating opportunities for brands to innovate by incorporating these values in their designs and marketing campaigns.
3. Celebrity Collaborations - Collaborating with celebrities to create fashion lines is a popular trend, offering opportunities for brands to tap into celebrity fan bases and create unique and highly sought after products.
Industry Implications
1. Fashion - The fashion industry can disrupt the market by offering more size-inclusive lines that promote self-love and body positivity, and by partnering with celebrities to create unique and popular fashion collections.
2. Beauty - The beauty industry can create disruptive innovation by incorporating self-love and body positivity messaging in their marketing campaigns, and by offering products that support these values such as skincare and cosmetics designed for all skin types.
3. E-commerce - The rise of e-commerce presents opportunities for companies to disrupt the fashion and beauty industries by offering more diverse and inclusive product lines online, and by leveraging influencers and celebrities to promote their products.
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