YouTube & Hulu Duke It Out Over Ad Dollars
Katie Cordrey — April 18, 2009 — Pop Culture
References: hothardware & hothardware
Hulu and YouTube are going after each other’s turf. The two online giants are in competition for the video programming that could generate the most advertising dollars.
YouTube will be adding a new tab titled ‘Shows’ that allows users to to watch, comment on, favorite, and share full-length television episodes and movies from a number of studios that Hulu already carries. YouTube inserts Google TV ads online where commercial breaks usually occur, or before or after the video plays.
Hulu is working on a deal with ABC that will give Hulu rights to ABC’s programing. That would be a sweet deal since ABC has to date restricted their content to their own website.
It remains to be seen if all this digging for dollars will alienate YouTube’s amateur production community or thwart Hulu’s model of online TV and movies.
Time for a Hulu-YouTube GoogleFight.
YouTube will be adding a new tab titled ‘Shows’ that allows users to to watch, comment on, favorite, and share full-length television episodes and movies from a number of studios that Hulu already carries. YouTube inserts Google TV ads online where commercial breaks usually occur, or before or after the video plays.
Hulu is working on a deal with ABC that will give Hulu rights to ABC’s programing. That would be a sweet deal since ABC has to date restricted their content to their own website.
It remains to be seen if all this digging for dollars will alienate YouTube’s amateur production community or thwart Hulu’s model of online TV and movies.
Time for a Hulu-YouTube GoogleFight.
Trend Themes
1. Competition for Ad Dollars - Opportunity for disruptive innovation in developing new advertising models that appeal to both advertisers and viewers.
2. Expansion of Online Video Programming - Opportunity for disruptive innovation in creating original and engaging content to attract viewers.
3. Partnerships with TV Networks - Opportunity for disruptive innovation in securing exclusive rights to popular TV shows and movies for online platforms.
Industry Implications
1. Digital Advertising - Opportunity for disruptive innovation in creating more personalized and targeted ads for online video platforms.
2. Online Video Streaming - Opportunity for disruptive innovation in developing user-friendly interfaces and interactive features for online video platforms.
3. Broadcast Television - Opportunity for disruptive innovation in rethinking traditional TV models and finding new ways to distribute and monetize content online.
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