Hulu Created a New Self-service Ad Tool for Small Companies
Daniel Johnson — July 16, 2020 — Tech
References: press.hulu & marketingdive
Hulu is testing a new ad tool that acts as a self-service platform. The ad too is named Hulu Ad Manager and it will be a useful resource for smaller organizations looking for cost-effective ad strategies. According to the director of the Ad Manager platform, companies can use to tool to monitor campaigns for a minimum cost of $500. The small costs allow smaller companies to access high powered advertising tools to attract new customers.
Hulu’s Ad manager also allows businesses to target consumers based on several factors including age, gender, location, the content they consume, Zip code, and more. The platform will display ads ranging between 15 and 30 seconds in length, and one ad will be used for each campaign.
Image Credit: Hulu
Hulu’s Ad manager also allows businesses to target consumers based on several factors including age, gender, location, the content they consume, Zip code, and more. The platform will display ads ranging between 15 and 30 seconds in length, and one ad will be used for each campaign.
Image Credit: Hulu
Trend Themes
1. Self-service Ad Tools - The rise of self-service ad tools like Hulu's Ad Manager, can offer smaller organizations cost-effective advertising strategies and target consumers based on several factors, leading to disruptive innovation in the advertising industry.
2. Affordable Advertising - The shift towards affordable advertising tools, like Hulu's Ad Manager, is creating disruptive innovation opportunities for smaller businesses in the advertising industry by giving them access to high-powered advertising tools aimed at attracting new customers.
3. Targeted Ads - The rise of targeted advertising, through tools like Hulu's Ad Manager, providing smaller organizations with the ability to target consumers based on several factors, creating disruptive innovation opportunities by allowing them to compete with larger businesses in the advertising industry.
Industry Implications
1. Advertising Industry - The advertising industry is witnessing disruptive innovation as smaller organizations are getting access to high-powered advertising tools used by larger businesses, targeting consumers based on several factors, leading to the growth of targeted and self-service ad tools.
2. Small Business Industry - The rise of cost-effective advertising tools like Hulu's Ad Manager is creating disruptive innovation opportunities for small businesses by providing them with high-powered advertising tools aimed at attracting new customers at a lower cost than traditional advertising methods.
3. Media Streaming Industry - The disruption of the advertising industry, with the rise of self-service and targeted ad tools like Hulu's Ad Manager, is changing the advertising landscape of the media streaming industry by offering smaller organizations access to high-powered tools that were previously unavailable to them.
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