Häagen-Dazs is Introducing a New, Millennial-Targeted Look
Laura McQuarrie — May 20, 2017 — Lifestyle
References: haagendazs.us & designweek
As an ice cream brand that is more than a half-century old, Häagen-Dazs decided to unveil a fresh, youthful ice cream product rebranding.
The Millennial-targeted packaging boasts clean, minimalist details that are offset by boldly printed patterns that convey each flavor's unique essence. For the project, a handful of renowned artists worked with Love Creative on the creation of fresh and contemporary illustrations to bring flavors like Mango & Raspberry and Cookies & Cream to life.
In the redesign, the old color scheme of the dark red favor by Häagen-Dazs has been updated to a "plum red" color that still references its signature look. As Love Creative's David Palmer says: "We wanted to simplify everything and make it more vibrant and modern, and less fussy and olde-worlde."
The Millennial-targeted packaging boasts clean, minimalist details that are offset by boldly printed patterns that convey each flavor's unique essence. For the project, a handful of renowned artists worked with Love Creative on the creation of fresh and contemporary illustrations to bring flavors like Mango & Raspberry and Cookies & Cream to life.
In the redesign, the old color scheme of the dark red favor by Häagen-Dazs has been updated to a "plum red" color that still references its signature look. As Love Creative's David Palmer says: "We wanted to simplify everything and make it more vibrant and modern, and less fussy and olde-worlde."
Trend Themes
1. Youthful Ice Cream Packaging - Opportunity to rebrand traditional products with fresh and contemporary designs to appeal to younger demographics.
2. Minimalist Design - Opportunity to adopt clean and minimalistic packaging designs that convey the essence of the product.
3. Collaboration with Artists - Opportunity to collaborate with renowned artists to create unique illustrations that bring the product to life.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to rebrand their products to cater to millennial and young consumer preferences.
2. Packaging and Graphic Design - Opportunity for packaging and graphic design companies to create minimalist and eye-catching designs for various product categories.
3. Art and Illustration - Opportunity for artists and illustrators to collaborate with brands to create unique and captivating designs for packaging and branding purposes.
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