The Yoobi Branding is Inspired by the Temaki Hand-Rolled Sushi
Meghan Young — August 24, 2012 — Art & Design
References: icodesign & trendsnow.net
Inspired by the restaurant's dish of choice, the Yoobi Branding is all about clean lines, geometric shapes and modern sensibilities. Influenced by the angular shape of the temaki, a delicious hand-rolled sushi, a triangular form is present throughout both the company's identity and the restaurant's physical space. The ingredients have also influenced the use of vibrant colors throughout, which add a playful tone to the contemporary design of the Yoobi Branding.
Conceived by Ico Design, the Yoobi Branding is strikingly consistent. It is clear that the vision was not only ideated fully, but also executed expertly. The studio reveals, "Pursuing a robust brand strategy, we identified values that capture the energy of South America, the contemporary artistic flair of London, and the respect of Japanese culture."
Conceived by Ico Design, the Yoobi Branding is strikingly consistent. It is clear that the vision was not only ideated fully, but also executed expertly. The studio reveals, "Pursuing a robust brand strategy, we identified values that capture the energy of South America, the contemporary artistic flair of London, and the respect of Japanese culture."
Trend Themes
1. Clean Lines and Geometric Shapes - Designers can explore the use of clean lines and geometric shapes for identity branding which is influenced by specific foods or dishes.
2. Incorporation of Vibrant Colors - The use of vibrant colors can be explored as a way to add playfulness and contemporary sensibility in identity branding inspired by food-related products or services.
3. Cultural Fusion - Cultural fusion can be used as an inspiration to create unique and consistent brand strategy that represents diverse cultural influences.
Industry Implications
1. Restaurant and Food Industry - Restaurants and food companies can explore identity branding inspired by food or dishes to establish a consistent brand strategy that resonates well with their customers.
2. Design Industry - The design industry can use food or dishes as an inspiration to create unique and consistent identity branding for companies centered on food-related products and services.
3. Art and Culture Industry - The art and culture industry can look to fusion cuisine as an inspiration to create unique brand strategies that represent a diverse set of cultural flavors and influences.
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