Yogos Markets the Convenience of Its Refreshment Through Bold End Caps
Meghan Young — April 14, 2015 — Business
References: behance.net
In-store displays are often regarded as big and bold for the sole purpose of gaining as much attention as possible; enter the Yogos end caps. Complete with a mini fridge to serve cold yogurt drink options, the Yogos display markets the convenience of this on-the-go refreshment in a simple yet clever way. By positioning these particular products on the end of aisles, people can easily grab them as they make their way to check out.
Designed by Leonardo Padilla, who is based in Bogotá, Colombia, the Yogos end caps focus on the bright red of the packaging's aesthetic. This vibrant color stands out easily. Complete with a larger representation of the Yogus drink itself, consumers will not be able to mistake what they are looking at.
Designed by Leonardo Padilla, who is based in Bogotá, Colombia, the Yogos end caps focus on the bright red of the packaging's aesthetic. This vibrant color stands out easily. Complete with a larger representation of the Yogus drink itself, consumers will not be able to mistake what they are looking at.
Trend Themes
1. On-the-go Displays - Creating displays that promote easy and convenient access to products.
2. Bold Aesthetics - Using bright and eye-catching colors and designs to draw attention to products.
3. Mini-fridge Integration - Incorporating small refrigerators into in-store displays to make perishable products more accessible.
Industry Implications
1. Retail - Retailers can use Yogos' example to create in-store displays that attract customers and promote on-the-go options.
2. Food and Beverage - Companies in the food and beverage industry can utilize Yogos' mini-fridge integration to create more accessible displays for perishable products.
3. Product Packaging - Product packaging companies can incorporate eye-catching designs, such as Yogos' bright red aesthetic, to help their clients' products stand out on shelves.
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