Bendy Straw Ad for Yoga (Look Close!)
Lena White — February 6, 2007 — Marketing
References: hemmy.net
A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.
Implications - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out.
Implications - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out.
Trend Themes
1. Unconventional Marketing - The trend of using unconventional mediums such as bendy straws as advertisement can offer unique and cost-effective marketing solutions.
2. Simplicity in Advertising - The trend of simplifying advertisement messages can help companies stand out from the noise and attract consumer attention.
3. Experiential Advertising - The trend of creating an experience for customers through advertising, like showcasing a yoga posture on a straw, can be an effective way to engage a target audience.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can incorporate unconventional methods and simple messaging to create unique and attention-grabbing campaigns.
2. Food and Beverage - The food and beverage industry can leverage innovative and playful advertising like bendy straws to differentiate their brands and attract customers.
3. Fitness and Wellness - The fitness and wellness industry can experiment with novel advertising methods like showcasing yoga poses on a straw to attract new members.
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