CHACCRA's Cozy Rugs Support Mindfulness & Wellness at Home
Laura McQuarrie — July 15, 2020 — Art & Design
References: chaccra & prnewswire
The Chakra Design Collection from CHACCRA introduces cozy rugs that fuse artisanal craftsmanship with innovative weaving methodologies and abstract designs. Thanks to their unique and playful pile heights and textures, the rug designs offer sensorial comfort at home and support wellness by encouraging mindful interactions.
Notably, the cozy rug designs take inspiration from the chakra system. The Kiraṇa rug was inspired by the Chakra of the Solar Plexus and it embodies softness, fluidity and the traditional color associated with the third chakra. Similarly, the Ātma rug was informed by the Sacral Chakra. As rug designer Julia Guenther describes, "Ātma invites vitality and creativity into rooms with a collection of vibrant and emotive oranges, a variety of playful pile heights, and lucid, tactile textures."
Image Credit: CHACCRA
Notably, the cozy rug designs take inspiration from the chakra system. The Kiraṇa rug was inspired by the Chakra of the Solar Plexus and it embodies softness, fluidity and the traditional color associated with the third chakra. Similarly, the Ātma rug was informed by the Sacral Chakra. As rug designer Julia Guenther describes, "Ātma invites vitality and creativity into rooms with a collection of vibrant and emotive oranges, a variety of playful pile heights, and lucid, tactile textures."
Image Credit: CHACCRA
Trend Themes
1. Chakra-inspired Designs - Opportunity for designers to create products and experiences that incorporate chakra principles for mindfulness and wellness.
2. Sensorial Comfort - Potential for businesses to develop products and services that focus on providing sensorial comfort and enhancing well-being at home.
3. Innovative Weaving Methodologies - Growing demand for weaving techniques that blend traditional craftsmanship with innovative approaches to create unique and captivating designs.
Industry Implications
1. Home Decor - Home decor industry can explore incorporating chakra-inspired designs into rugs and other products to cater to the growing interest in mindfulness and wellness.
2. Wellness - Opportunity for wellness industry to incorporate sensorial comfort in their offerings, such as creating products or spaces that promote relaxation and mental well-being.
3. Textile Manufacturing - Potential for textile manufacturers to invest in researching and implementing innovative weaving methodologies to create unique and distinctive products.
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