The YinYang Music Festival is Held At the Great Wall of China
Rahul Kalvapalle — March 16, 2015 — Art & Design
References: facebook & timeoutbeijing
There are festivals that are sponsored by the world's biggest brands, feature the world's most buzzworthy musical acts and draw millions of people -- and then there's the YinYang Music Festival. This underground festival, organized by Shanghai-based artistic and creative hub The Mansion, is held on one of the world's greatest cultural landmarks -- the Great Wall of China.
The festival brings together emerging artists from the Chinese underground scene as well as some international acts. The festival comprises two stages, aptly named Yin and Yang. The Yin Stage is located in an ancient Chinese stadium, while the Yang Stage sits on the Great Wall itself and serves up a spectacular view of the sun rising above the Chinese horizon.
With its historic, beautiful location and cozy underground vibe, the YinYang Music Festival truly is one of the most unique music festivals on the planet.
The festival brings together emerging artists from the Chinese underground scene as well as some international acts. The festival comprises two stages, aptly named Yin and Yang. The Yin Stage is located in an ancient Chinese stadium, while the Yang Stage sits on the Great Wall itself and serves up a spectacular view of the sun rising above the Chinese horizon.
With its historic, beautiful location and cozy underground vibe, the YinYang Music Festival truly is one of the most unique music festivals on the planet.
Trend Themes
1. Underground Music Festivals - Disruptive innovation opportunity: Create unique music festivals in unconventional locations to cater to niche audiences and provide an intimate experience.
2. Cultural Landmark Events - Disruptive innovation opportunity: Host events and festivals at famous cultural landmarks to attract both local and international attendees and create a memorable experience.
3. Emerging Artists Showcases - Disruptive innovation opportunity: Organize festivals that highlight emerging artists and provide a platform for lesser-known talents to gain exposure.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Utilize unconventional venues and locations to create memorable and distinct events for clients.
2. Music and Entertainment - Disruptive innovation opportunity: Support and promote underground music scenes by organizing festivals that showcase local and international talent.
3. Tourism and Travel - Disruptive innovation opportunity: Collaborate with cultural landmarks to host events that attract tourists and create unique travel experiences.
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