Yesly's Zero-Calorie Drinks Share Vitamins & Electrolytes
Laura McQuarrie — October 27, 2022 — Lifestyle
References: bevnet
There are tons of sparkling beverages on shelves to quench thirsts but for consumers who are looking for something different, Yesly offers zero-calorie enhanced still water beverages. These drinks sweetened with stevia are set to launch later this year and they make it easy to intake Vitamins B6, B12 and C and electrolytes.
Yesly is set to introduce its enhanced still water drinks in several flavors, including Pomegranate Acai Blueberry, Lemon, Black Cherry and Kiwi Strawberry. These canned still water drinks set themselves apart from other still water options by being packaged in cans.
Healthy hydration rituals are supporting consumers who are drinking more water and these still water beverages promise to help people add variety, and more benefits, to their regular routines.
Yesly is set to introduce its enhanced still water drinks in several flavors, including Pomegranate Acai Blueberry, Lemon, Black Cherry and Kiwi Strawberry. These canned still water drinks set themselves apart from other still water options by being packaged in cans.
Healthy hydration rituals are supporting consumers who are drinking more water and these still water beverages promise to help people add variety, and more benefits, to their regular routines.
Trend Themes
1. Zero-calorie Enhanced Still Water - The development of stevia-sweetened still water beverages with added vitamins and electrolytes can disrupt the market of traditional still water and offer a healthier alternative to soda.
2. Canned Still Water Beverages - Packaging still water in cans is a new trend that provides an alternative to plastic bottles and glass containers, which can disrupt the packaging industry.
3. Healthy Hydration Rituals - Consumers' growing interest in staying hydrated can lead to opportunities for businesses to offer more variety and extra benefits to traditional still water, creating an opportunity for branding and marketing tactics.
Industry Implications
1. Non-alcoholic Beverages - The non-alcoholic beverage industry can benefit from the introduction of zero-calorie, vitamin-enhanced still water beverages, which provide consumers with a healthy alternative to soda and other sugary drinks.
2. Packaging - The trend towards packaging still water in cans rather than plastic bottles or glass containers can disrupt the traditional packaging industry, providing more sustainable and eco-friendly options for consumers.
3. Fitness & Wellness - The healthy hydration trend can create opportunities for businesses in the fitness and wellness industry to offer products and services that align with consumers' desire for healthier lifestyles.
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